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Assistant Brand Manager (Tea)

Ngày đăng: 29/12/2016

Thông Tin Tuyển Dụng

Mô tả Công việc


  • Assist to develop and manage brand key, brand vision and annual marketing plan.
  • Assist to implement brand/product communication, activation and related marketing activities.
  • Assist to conduct brand/product innovation.
  • Assist to track brand/product performance.
  • Track market/category/competitors/consumers.


  • Assist direct superior in building annual marketing plan for the Company
  • Assist to build annual marketing plan for assigned products.
  • Assist developing the product communication strategies.
  • Assist to propose, develop, and implement the marketing program of assigned product.
  • Assist to propose the development of new product and packages.
  • Followw up and analyze the development of assigned product (brand health, sales turnover, market share, …) and propose suitable programs.
  • Assist to propose, develop and implement tactical program to drive volume by period, regions, countries.
  • Follow up and ensure direct marketing expense used effectively and efficiently to achieve product margin (P & L).
  • Assist to develop creative, media & research briefs and brief to agencies.
  • Work and follow up with agencies in developing TVC, packages, POSM, communication vehicles that fit with product communication strategy.
  • Assist Brand Manager to coordinate and lead internal and external relevant departments to ensure projects done properly and at high quality.
  • Coordinate with other departments for relative projects.
  • Assemble and analyze information on economy, competitor strategy & activation, customer insights, consumer needs and demands.
  • Follow up, visit markets and analyze feedback from customers, consumers, then propose reactions.
  • Build relationship with suppliers, agencies and other department to get competitive information as well.
  • Administration tasks: handling proposals, contracts and other documents in well-organized manner.
  • Other tasks: depending on the actual situation, direct supervisor or higher manager may add other permanent and/or temporary responsibilities in this job description.

Yêu Cầu Công Việc


  • Demonstrate fair understanding of market/category/competitors/consumers.
  • Provide insightful ideas for marketing/brand strategy.
  • Provide good analysis and workable marketing activities.
  • Follow up and control marketing campaigns effectively and efficiently.
  • Propose good ideas for brand/product innovation.
  • Make reports correctly & timely.


*Qualification / Education :

  • University graduate. 
  • Preferably in Marketing or Business related. 
  • Fair knowledge of brand management.

*Relevant Experience :

  • At least 2 years of experience in Marketing & Advertising. 
  • Preferably at similar position in beverage business at least 1 years & having knowledge about tea industry

*Language Spoken :  

  • English: Upper-intermediate level 

*Other Knowledge / Skills :

  • Strategic thinking 
  • Communication & negotiation. 
  • Presetation. 
  • Project management. 
  • Problem solving 
  • Consumer/customer understanding

*Experiences: At least 2 years

*Personality / Character : 

  • Confident
  • Hard working 
  • Attention to details 
  • Well-organized
  • Enthusiastic
  • Creative
  • Open-minded

*Working Style :  

  • Proactive & flexible
  • Result-oriented

Thông tin khác

  • Bằng cấp: Đại học
  • Độ tuổi: 25 - 40
  • Hình thức: Nhân viên chính thức

Giới thiệu về công ty


Qui mô công ty: 100-499
Công ty TNI chuyên sản xuất và xuất khẩu Cà phê với thương hiệu TRUNG NGUYÊN ra thị trường Quốc Tế. Chúng tôi luôn chú trọng vào việc phát triển con...Chi tiết
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Assistant Brand Manager (Tea)


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