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Follow up of Strategic Annual Marketing plan. Implement of all actions and campaigns, follow up of actions & expenses and final reports.
Project: Make sure that the concept of the project (color, window display, decoration, POSM, uniforms, music, ambiance, decoration…) is well developed with Merchandiser coordinator and Designer, and well-implemented and effectively followed by Stores. Final follow-up & reporting of the campaign’s results.
Branding: Responsible for launching & good application of our branding book and improvement of our concept + compliance w/ our guidelines for:
Furniture & Equipment & Accessories
Area & store signage
Graphic Chart per Category
Supervise the launching of project:
New packaging, bagging& uniform policy
Private label brand
New products catalogue
Be responsible for Visual Environment in store and for the optimization of our stores universes: deli display, tea corner, nonfood, wine & beverage, dry and sweet, F&V, bakery. Work continuously with maintenance team & external suppliers to make sure our stores visual environment can guarantee the best shopping experience for our customers. Audit, report & optimization.
Supervise Merchandising strategy: from definition of the best assortment (in link with Marketing Merchandising Coordinator, Purchasing and Operational department) to definition of merchandising plan by universe in store: signage, display, price tags, POSM & planogram.
Opening of new stores or new concepts: working on layout options, decoration…Deal with external agencies & suppliers, maintenance team, and store staffs.
Education: University, Marketing Degree (plus)
Software skills: Excel, PowerPoint, Word.
Key Requirements/ qualities
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