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Retail Marketing Coordinator

California Fitness & Yoga Centers
Ngày cập nhật: 26/04/2017

Thông Tin Tuyển Dụng

Mô tả Công việc

FUNCTIONAL BUSINESS OBJECTIVEs (FBOs):

The Retail Marketing Coordinatoris responsible for executing the organization’s marketing in-store strategy and measuring the effectiveness and impact of its roll out. Abiding to a high-performance culture focused on building and engaging existing and potential customers, he/she contributes to the company’s growth by:

  • Identifying, designing and executing opportunities to engage customers face-to-face or at sales points;
  • Coordinating between Production, Marketing, Suppliers and Store Sales teams to implement initiatives;
  • Provide communication, presentation and other relevant topics to teams on the ground;
  • Tracking KPIs, measuring impact of initiatives and creating weekly & monthly performance reports.
  • REPORTS TO: Marketing Manager

KEY RESPONSIBILITIES& CRITICAL DRIVERS:

A.60% - Planning Map of Initiatives and Measuring Impact

  • Analyzing and investigating price, demand and competition
  • Coordinate with Merch & Marketing teams to create campaign & initiative plan for all sales points.
  • Devising and presenting ideas and strategies for Marketing Plan/Activities
  • Define initiative mix according to audience to be engaged and develop a roll out plan per day for each POS.
  • Promotional activities preparation: POSM, Procurement, Delivery
  • Coordinate the implementation of initiatives across the POS, track execution and identify successful ones.
  • Measure impact of the initiatives produced and report performance on a regular basis; take best practices out of the work implemented and suggest improvements for future plans.
  • Writing reports
  • Organizing events and product exhibitions
  • Monitoring performance

B. 30% - Executing Initiatives

  • Create process flows, identify requirements for different initiatives & get sign-off from management level.
  • Coordinate with productionand relevant teams to execute necessary marketing material within timeline.
  • Implement the initiatives on the ground, leading display, staff training and visual display.

C. 10% - Self-Improvement and Team Contribution

  • Contribute to team culture by sharing ideas to improve content quality, creation processes and value to customer; proactively take part of projects or plans implemented by the Content & Production Manager.
  • Seek self-improvement by constantly reading on the industry
  • Work with integrity and deliver the maximum quality work to help move the company forward.

Yêu Cầu Công Việc

  • University Degree from top school, preferably in a quantitative field (e.g. Business, Marketing).
  • Minimum of 1+ years of experience of event planning, field or trade marketing.
  • Quantitative, with proven ability to create insights and actions from comprehensive datasets.
  • Familiarity with sports, fashion or clothing and lifestyle trends. Previous experience in the field is a plus.
  • Proven experience planning, cross-department projects and hands on implementation.
  • Results driven character. Process focused with a tireless focus on output quality.
  • Demonstrated success in a directly relevant role.

Thông tin khác

  • Bằng cấp: Cao đẳng
  • Độ tuổi: Không giới hạn tuổi
  • Hình thức: Nhân viên chính thức, Thực tập

Giới thiệu về công ty

California Fitness & Yoga Centers

www.cfyc.com.vnQui mô công ty: 500
"CHÚNG TÔI MUỐN CHỨNG MINH RẰNG ĐỂ CÓ ĐƯƠC CUỘC SỐNG TỐT VÀ LÀNH MẠNH HƠN, BẠN KHÔNG NHẤT THIẾT PHẢI TUÂN THEO KỶ LUẬT THÉP HOẶC PHẢI HY SINH; THAY VÀO...Chi tiết

Retail Marketing Coordinator

California Fitness & Yoga Centers

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