- Develop communication messaging, positioning, and campaigns for credit card product promotion/launch
- Ensure that all deliverables are accurate and consistent in message, positioning, and tone accordingly to plan
- Work cross-functionally and collaboratively with other units within Marketing team and members of Credit Card Department to develop and execute elements of product launch plans
- Proactively conduct, monitor and present competitive studies including data collection (surveys & analysis)
- Gather background information, and information on competitor products/services, positioning and pricing
- Be the expert about customers, how they use and their usage criteria
- Be the expert on retail environment , recommend competitive & creative solutions to cost-effectively maximize brand and & product exposures.
Budget planning & Control
- Proactively plan & utilize the project cost-effectively & accordingly to center’s & unit’s budget
- Ensure flawless end-to-end project executions
- Other responsibilities and key result areas will be assigned as required by Customer Relationship Manager of Credit Card Department
- Participate on others assigned projects by Customer Relationship Manager of Credit Card Department.