CÔNG TY TNHH LI LAM

I.    The Designer:

    Li Lam Co, prefered as Lam Boutique is a full fashion house and premium retail company was founded in the heart of Ho Chi Minh City, Vietnam in 2008 by the designer Li Lam. With her exceptional aesthetic sense, anything could become an endless inspiration for Lam designs, especially nature, art and culture. Each of her creations infused with passion and enchantment. The motion of Lam designs remind woman to love her body, free her soul and open her heart. Its clothing line allows women who want to connect their inner selves and appreciate their unique beauty. Lam desires to satisfy both daily and aesthetic demand of each woman.

    II.    The Brand:

Lam is well known for *lifestyle* clothing  line with the cornerstone of simplicity, sensuality and elegance. Every piece, with the most delicate choice of fabric and mindful details, speaks a story that unveils characters and empowers that unique beauty in each woman. For the journey of  9 years, Lam’s aesthetic culture has brought back the Vietnamese women's elegance in the old time but still carry the timeless beauty to the modern life.  Lam has become the local leading designer brand that brought a lifestyle's culture to women with variety of high quality products ranging from minimal designed clothes,  shoes, scarves and other accessories. People love Lam not only because of its classy products, but also their in store experience , which three unique, very Lam stores located in the heart of Saigon and Hoi An. Stepping into Lam, like getting lost in the garden with full of nature, art and beautiful clothes.  

Mission Statement:

Lam desires to create an aesthetic lifestyle that inspires the beauty of women by confidence, elegance and freedom throughout every piece of Lam's finest design.

Vision Statement:

Lam aims to become the first lifestyle clothing brand that brings back the timeless culture’s value of Vietnam to the world’s recognition.  

Lam Empowers Women: Women will discover a source of motivation, inspiration and encouragement in life through Lam’s clothes.

Philosophy:      

An Aesthetic Lifestyle Is Lam’s Heart