Ho Chi Minh
Position: Senior PR & Communications Staff - Retail
Job Code: 56135
<Number of employees : Total: 20 Japanese: 2-3 Foreigner: 2-3>
<Report Line: Marketing Manager>
<Products: Casual wear for people of all generation>
<Saturday Working: No>
➢ PR & KOL(Key Opinion Leader) Management:
• Working closely with global to fully understanding global PR strategy, guideline in order to develop the local PR strategy overall.
• Leading the corporate PR to build up the brand credential and profile in-line with Fast Retailing strategy.
• Building up the relations with media and KOLs by developing detail engagement program to get their continuous support.
• Leading the product PR strategy to be in-line with IMC to promote for strategic product/category to reflect local insight as well as to reflect the global direction.
• Taking lead on the new seasonal collection events to introduce to media, KOL the seasonal concept as well as new collections.
• Taking lead on the new store opening event working with cross functions and agency to maximize the awareness to drive traffic to the store.
• Developing the KOL strategy and deployment plan mapping with the marketing objective for each activity including product MKT and events.
• Being the checking point for all the contents release to public, which needs to be appropriate with the global PR direction.
• Being the brand shield towards the crisis related topics by working closely with global PR to develop the detail action guideline for company.
• Working out the detail PR KPI to maximize the Paid-Own-Earn.
➢ Sustainability Projects & Campaigns:
• Sharpening the sustainable strategy in Vietnam by working with sustainable team to develop the sustainability activity calendar which is under MKT calendar.
➢ Other related tasks assigned.
- Working location: District 10, HCMC
- Working Time: 8:00-17:00(Monday - Friday)
- Monthly Salary: 1,800–2,600USD
Preferable Skill / Experience
Personality and skills
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