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Assistant Brand Manager_Beverage

Annam Group
Updated: 16/11/2018

Employment Information

Job Description

- Assist the MM in the development of brands in beverage category

- To communicate with oversea Principals to manage A&P budget from brand and follow up brand image & brand guideline which agreed with MM/HOD

- To prepare marketing strategy that develops and grows the designated products, encompassing both existing and products development which agreed with MM/HOD

- To formulate and manage effective marketing plans to achieve sales and marketing objectives for the assigned brands within the agreed A&P budget

- To effectively position the brands by assessing the market characteristics, competition and pricing strategy in order to pursue higher sales turnover and profit margins

- Actively generate valuable feedback to ensure building market share and brand awareness

- Responsible for Social Media - Facebook and Influencers and other Social Networking sites

- In Charge of Press Releases for the Brand

- To monitor and analyze sell- out and sell- in data per region/team to ensure the smooth implementation and successful execution of brand programs, recommend programs for growth and development

- To work side-by-side with Sales team in developing product display, merchandising & point of sales materials and selling tool

- To manage and work closely with agency/Sales team on the project of activation/event which agreed with MM/HOD

- Ensure implementation of adequate marketing activities to generate best possible ROI

- To supervise suppliers for getting quotation, mock-up and to manage POSM quantity

- Keep track of all Marketing activities

- Others works assigned by MM

Job Requirement

- University degree in Commercial, Economics, Marketing or equivalent

- Experience in a similar position of at least 2 years

- Broad commercial experience

- Planning, Organization and Controlling

- Copywriter

- Open-minded, Self-Starter and Team work

- Creative Thinking

- Dynamic and capable of multi-tasking

- Analytical and strong communication capabilities

- Has good foundations and understanding of Trade Marketing

- English will be essential

More Information

  • Job type : Permanent

Company Overview

Annam Group
Annam Group has become the premier company in food service and beverages in Vietnam, operating ventures in both retail and wholesale fields. Additionally,...Detail

Assistant Brand Manager_Beverage

Annam Group

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