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Assistant Brand Manager_Beverage

Annam Group
Updated: 16/11/2018

Employment Information

Job Description

- Assist the MM in the development of brands in beverage category

- To communicate with oversea Principals to manage A&P budget from brand and follow up brand image & brand guideline which agreed with MM/HOD

- To prepare marketing strategy that develops and grows the designated products, encompassing both existing and products development which agreed with MM/HOD

- To formulate and manage effective marketing plans to achieve sales and marketing objectives for the assigned brands within the agreed A&P budget

- To effectively position the brands by assessing the market characteristics, competition and pricing strategy in order to pursue higher sales turnover and profit margins

- Actively generate valuable feedback to ensure building market share and brand awareness

- Responsible for Social Media - Facebook and Influencers and other Social Networking sites

- In Charge of Press Releases for the Brand

- To monitor and analyze sell- out and sell- in data per region/team to ensure the smooth implementation and successful execution of brand programs, recommend programs for growth and development

- To work side-by-side with Sales team in developing product display, merchandising & point of sales materials and selling tool

- To manage and work closely with agency/Sales team on the project of activation/event which agreed with MM/HOD

- Ensure implementation of adequate marketing activities to generate best possible ROI

- To supervise suppliers for getting quotation, mock-up and to manage POSM quantity

- Keep track of all Marketing activities

- Others works assigned by MM

Job Requirement

- University degree in Commercial, Economics, Marketing or equivalent

- Experience in a similar position of at least 2 years

- Broad commercial experience

- Planning, Organization and Controlling

- Copywriter

- Open-minded, Self-Starter and Team work

- Creative Thinking

- Dynamic and capable of multi-tasking

- Analytical and strong communication capabilities

- Has good foundations and understanding of Trade Marketing

- English will be essential

More Information

  • Job type : Permanent

Company Overview

Annam Group

www.annam-group.com
Annam Group has become the premier company in food service and beverages in Vietnam, operating ventures in both retail and wholesale fields. Additionally,...Detail

Assistant Brand Manager_Beverage

Annam Group

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