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Brand Communication Manager

Abbott
Updated: 20/05/2019

Employment Information

Benefits

  • Insurance
  • Incentive bonus
  • Training & Development
  • Salary review

Job Description

Brand communication:
* Provide end-to-end project management, planning and monitoring for rebranding projects of food supplements, pharmaceutical products.
* Joining all brand teams in building brand communication strategies across channels, integrating their brand communication strategies with country projects.
* Develop and implement local integrated marketing communications campaigns of strategic relaunched products to customers or consumers based on in-depth understanding of business and customer insights.
* Lead development all products’ visual identity including a number of packaging and brand collaterals of existing and new launch products.
* Work with cross functions from office and factory, and creative agencies to ensure all packaging developed and delivered on time with high quality.
* Frequently provide corporate branding trainings to marketing teams and other related stakeholders to ensure company premium branding.
* Communicate with regional and global marketing and trademark team for related branding projects.
* Analyze and highlight potential risks to teams, seek for opportunities for improvement and initiatives.
* Lead design team. Ensure excellence in execution.
Projects:
* Lead added-value healthcare service tools including assets development, content marketing development, implementation and reports analytics.
* Create new ways of working and lead project process aligned with brand managers to meet country timeline.
* Have all assets approved by legal, compliance, regulatory affairs, medical and other internal/external business partners.
* Implement multi-channel customer engagement projects assigned such as SMS video, email marketing, webcast.
* Understand digital marketing such as mobile application, website, social media.
* Implement Digital & PR campaigns for projects assigned.

Job Requirement

* Bachelor’s degree or equivalent in Marketing, Business Administration or Communications
* 5+ years of marketing experience in high-growth MNC company
* Experienced in planning, operations, project management, customer services.
* Results-oriented with ability to execute both tactical and strategic initiatives
* Excellent communication and presentation.
* Outstanding spoken and written English command
* Exceptional organizational, problem-solving, time management, analytical and leadership skills.

More Information

  • Degree: Bachelor
  • Age: Unlimited
  • Job type : Permanent

Company Overview

Abbott

Company size: 1.000-4.999
Company profile: Abbott Vietnam was established in the year 1995. Since then, it has undergone extraordinary development and was soon perceived as one of...Detail

Brand Communication Manager

Abbott

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