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BRAND DEVELOPMENT MANAGER

Thuan Phuong Group
Updated: 11/03/2019

Employment Information

Benefits

  • Insurance
  • Travel opportunities
  • Allowances
  • Incentive bonus
  • Health checkup
  • Training & Development
  • Salary review

Job Description

· Keys responsibilities of a brand development manager :

Ø Oversee and deploy Brand Business Plan which include Store development, Sales forecast, Merchandise Plan, Production Plan, Marketing and Advertising Plan.

Ø Work with Finance Department to create and control P & L

Ø Collaborate with other departments such as Design, Merchandising, Accounting, Finance, Logistics to achieve target.

Ø Develop Brand strategies based on customer and trend research to enhance brand positioning in the market.

Ø In charge of Marketing strategies an budget to go in sync with the Brand plan.

Ø Be accountable for retail & visual merchandising standards and energise store terms to deliver the most distinctive stores in the market.

Ø Develop Product’s training guideline for relevant staffs

Ø Take actions to increase the sales revenue and increase brand awareness to achieve KPI

· Branding:

Ø Carry out market research in order to keep up to date with customer trends, as well as to predict future trends

Ø Develop strategies and manage marketing campaigns across print, online platforms to ensure products and services meet customers’ expectations and to build the credibility of the brand

Ø Analyse the success of marketing campaigns based on reports

Ø Supervise product concept, marketing, adverstising, store VM to maintain consistency of the brand

Ø Work with cross functional teams from design, merchandising, planning, finance, logistics for a vertical brand from manufacturing to retailing

· Merchandise:

Ø Set up the brand’s position and target segmentation by giving clear direction to the Design Team

Ø Decide which ratio for each product category based on customer’s need analysis to come up with Production plan

Ø In charge of calculating selling price based on Brand’s pricing strategies and manufacturing price budget.

Ø Decide about the product allocation of each store and in charge of merchandising budget

Ø Work with Production planning and Merchanding team to ensure sufficient SKU’s to display and sell

Ø Monitor, evaluate sales performance and make immediate adjustments for merchandising

Ø Provide market insights, competitor analysis, customer reviews to discuss with design team for each collection brainstorming

Ø Maintain merchandise plan to ensure acceptable stock level to to keep minimum inventory level

Ø Develop product as well as VM and customer service training guidelines for staff

· Operation:

Ø Set up store’s SOPs and staff handbook

Ø Develop training courses for store staff

Ø Make sure sufficient recruitment of store’s staff in accordance with the store development plan

Ø Develop KPI measurements for sales, marketing, customer service, and store’s staff performance

  • Store:

Ø Actively and successfully search, choose, negotiation the right locations following the brand’s store development plan.

Ø Work with designer team for the store concept by choosing functional furniture/ fixtures to follow the brand’s DNA and product requirements

Ø Choose the right constructor with reasonable quotation

Ø Together build up timeline and procedure to reach the store’s handover date

  • Visual Merchandise:

Ø Execute the standard VM of the store based on the brand’s visual guidelines

Ø In charge of window’s display for each collection

Ø Ensure all stores maintain strong commercial visual merchandising following the brand’s guidelines

Job Requirement

·         Qualifications and Skills for Brand Development Manager :

Ø  University/post-graduate degree, preferably in Marketing / Business Management

Ø  Over 7 years experience in Brand, Marketing, Product Management.

Ø  Strong fashion sense and analytical skills

Ø  Strong understanding of trends and an ability to respond to customers’ demand

Ø  Creative mind with original and innovative ideas

Ø  Strong communication skills to work effectively with cross functional teams

Ø   Strong leadership skills to lead and motivate team members

Ø  Time and project management skills, including the ability to work on multiple projects at the same time

Ø  Preferred candidates who can communicate comfortably in English to work with international team members

More Information

  • Age: > 28
  • Job type : Permanent

Company Overview

Thuan Phuong Group

http://tpgroup.com.vn
Được thành lập năm 1983, Công ty TNHH May Thêu Thuận Phương do Ông Mai Đức Thuận sáng lập đã trở thành một trong những công ty may thêu xuất...Detail

BRAND DEVELOPMENT MANAGER

Thuan Phuong Group

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