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Monroe Consulting Group Vietnam

Brand Manager (Cosmetic/ Perfume)

Monroe Consulting Group Vietnam
Updated: 16/05/2018

Employment Information

Job Description

• Achievement and accountability for brand targets – up to final P&L contribution level by counter & channel.
• Tracking of sales on monthly basis by brand , by category , by SKU . Key reports include: retail & wholesale sales analysis, by channel and contribution (%) by sku.
• Evaluated by Net Sales up to Net Profit tracking reports versus set targets
• To increase profitability of brands via controlled usage of discounts & sales off , duly evaluated by Discount % Utilized tracking Reports

• Develop brand specific marketing calendar
• Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
• Annual A&P Budget preparation & management of spend
• Develop and provide marketing collaterals (i.e. POS, displays etc).
• Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.
• Devise customer retention programs and CRM brand-specific activities to drive brand sales.

• Accountability for brands’ inventory levels in order to maintain healthy inventory turnover ratio, evaluated by SLOB Report & to be indicated measurability for that year
• Accountable for stock forecasting for existing & new products , evaluated via Forecast Accuracy Report , measurability will be shared for the year
• Stock management to ensure all POS are well stocked & no potential loss of sales, measureable by SOH by POS weekly / monthly report
• No shrinkages or stock loss at counters or at designated event areas
• Develop strong and good working relationship with the media , KOLS & Beauty Bloggers
• Conceptualize, plan and implementation of PR launches, press kits , releases & etc
• Increase share of voice & maximize PR coverage be it paid or complimentary
• Compilation and valorization of press coverage by brand – especially on key launches and animations

• Build a strong BA team to continuously increase UPT , APT & AUR
• Training of said team in soft skills & required new product briefs
• To have team offer best customer service to our customers & validated though Mystery Shopper exercise
• Implement effective CRM management measurable via increased % sales contribution of loyal customers from current
• Discipline where necessary when results are not as per expected

• Able to react to change productively and handle other essential tasks as assigned.
• To have a strong and good working relationship with the Principals & Trade
• Involvement to simulate & activate full Business Plan proposals for any new identified brand under Cosmetics Division
• Service current Perfumeries partners, increase sales levels & to expand this network , measurable by sales volume , net margins & number of new perfumeries partners signed on as per target set
• Spearhead online sales segment to be attribute identified % to annual Net Sales
• Develop Corporate Sales Channels via 3rd party tie ups resulting in incremental sales to target

Job Requirement

• Experience in Brand Management and retail sales

• BA degree or above

• Be fluent in the English – both written and spoken
• Good computer skill
• Good management skill and presentation skill
• Independent and a lot of initiative, highly resourceful in sourcing for solutions to issue
• Able to collaborate well with team members from other departments
• Well Groomed

More Information

  • Degree: Bachelor
  • Age: Unlimited
  • Job type : Permanent

Company Overview

Monroe Consulting Group Vietnam
Monroe Consulting Group first started offering executive search (headhunting) services in Ho Chi Minh City, Vietnam, in 2017. Although a recent addition to...Detail

Brand Manager (Cosmetic/ Perfume)

Monroe Consulting Group Vietnam

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