· Drive the delivering of business and marketing objectives of brand (market share, volume, net sales, gross margin, operating profit, brand equity)
· Develop long-term positioning, brand strategy and commercial plan for Brand in Vietnam (focus on North)
· Own the creation of the Launch/Relaunch plan, Annual plan and 3-year Brand Plan
· Lead the developing and executing integrated 360 degrees marketing campaigns using most relevant and modern touch points
· Engages sales and channel marketing teams to ensure delivery of efficient brand building
· Identify and work out relevant consumer and shopper insights
· Run effectively Advertising & Consumers promotions for International brands both in On and Off-trade channels
Job Requirement
Educational requirements:
· Bachelor Degree in Business, marketing, etc.
Personal qualifications / competencies:
· 3+ years marketing experience is required
· Successful experience in brand management including the creation of TVC copy and development and execution of media (incl Digital) strategy, innovation and creative ideation process
· A thorough understanding of marketing and business functions at FMCG sector
· Demonstrated strength in marketing competencies with particular strength in Brand Planning, Brand Strategy, Communication and Media Management
· Ability to adapt to change and to operate effectively in time constrained and multiple priorities situation
· Strong analytical, decision making, influence, communication & presentation skill
· Achievement driven personality with ability to work in conditions which include multiple priorities, extended work schedules and specific time constraints
· Able to inspire, motivate and lead project teams to achieve outstanding results