Ho Chi Minh

  • Salary


  • Experience

    2 - 5 Years

  • Job level


  • Deadline to apply



  • Laptop
  • Insurance
  • Travel
  • Uniform
  • Incentive bonus
  • Healthcare
  • Training Scheme
  • Salary review
  • Business Expense
  • Annual Leave

Job Description

- Demonstrate strong business acumen to achieve the assigned brand’s business objective.
- Responsible for developing and executing brand activation plans (ATL), within the given budget and timeline.
- Possesses analytical thinking capabilities to assess the market and understanding the targeted consumer.

* Market Assessment, Consumer Understanding & Insight:
- Define market drivers of growth via market, business, category, competitive and brand performance audits.
- Tap into internal stakeholders (ie Sales) to gather holistic view of the market and spot opportunities Leverage trends, category and consumer understanding to generate actionable insights.

- Distill powerful insights from data and analytics to guide brand activation and content development.

• Brand Strategy and Positioning:
- Propose strategies for the brand to grow in the market.
- Leverage research on segments to understand consumer journey and key occasions.
- Optimize and manage portfolio strategy of brands.
• Brand Planning:
- Manage brand P&L and resource optimization.
- Set clear KPIs, and manage performance of portfolio.
• Brand Communications:
- Develop communication strategy aligned with brand direction.
- Deliver strong quality communication briefs & briefings that inspire and drive agencies/partners.
- Understand and evaluate big communication ideas strategically.
- Define executional KPIs and measure, track, course correct in “real-time”.
• Brand Activation:
- Develop 12 month rolling brand activity plan with integrated marketing programs
- Prioritize touchpoints to ensure they are fewer, bigger, and represent the key moments that matter.
- Ensure holistic experience across purchase journey (before/during/after).
• Brand budget A&P (ATL) management:
- Plan, monitor and control A&P spending to be in line with the agreed brand plan in cooperation with the finance/trade marketing/sales teams.
• Leadership:
- People management & development.

Working conditions:

  • Workplace: 08 Phan Dinh Giot, Ward 2, Tan Binh dist., HCMC.
  • Working hour: 08:00 - 17:30 (Monday - Friday) & 08:00 - 12:00 (Saturday).

Job Requirement

- University graduate major in Business/Marketing or equivalent.
- Minimum 3 years or above brand development experience in FMCG industry.
- Solid brand, marketing management experience from consumer goods for ATL operation.
- Solid new product/initiative launch experience.
- Good planning, monitoring, presentation and negotiation skills.
- Good numerical and statistical skills.
- Good analytical and interpretative skill.


  1. Flexible worktime (TSN office);
  2. Annual bonus (avg. 1.5 month);
  3. Labor day bonus;
  4. Mid-Autumn bonus;
  5. Absenteeism bonus;
  6. Reward for Outstanding employee/dept;
  7. Insurance pay on total salary;
  8. Free products;
  9. Marital/Funeral/Sickness support;
  10. Touring trip/Touring fee;
  11. Birthday gift;
  12. Int'l Women day's gift;
  13. Vietnamese women day's gift;
  14. Children day's gift;
  15. Year-end gift;
  16. No interest loan for emergent needs;
  17. Training on the job.

More Information

  • Degree: Bachelor
  • Age: Unlimited
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