Cobrands & Affinity Cards Specialist


  • Insurance
  • Allowances
  • Healthcare
  • Training Scheme
  • Salary review
  • Annual Leave

Job Description


The role primarily requires the incumbent to come up with new cobranded card propositions and also look for new partners whose target market is similar to VPB FC and then build a compelling card proposition. The job holder is also responsible for developing new acquisition channel in liaison with cobrand partner. The job holder will assist Senior Product Manager – Cobranded & Affinity Cards to drive key metrics of cobranded and affinity card portfolio.


Internal: Risk, Operations, Technology, Customer Service, Sales and Finance

Rolling out new products & propositions, chalking out and executing portfolio optimization strategies, driving spends & usage for the overall cobranded and affinity card portfolio.

External: Large E-com retailers, TELCOs, Loyalty and fulfilment vendors, Outsourced technology providers etc.

To forge strategic alliances to grow card sourcing, improve acquisition and usage programs & processes as well as to launch cobranded credit cards.


  • Develop new cobranded card ideas and propositions and continuously keep an eye on competitive activity in the market in cobranded card space. Contribute significantly to achieve ambitious target.
  • Identify new partners whose target market is similar to VPB FC and then build a strong value proposition for a cobranded card for pitching it to the proposed cobranded card partner.
  • Develop new acquisition channel in liaison with cobrand partner.
  • Drive credit card usage programs which could be but not limited to event linked promotions, special benefits, new benefit platforms – dining discounts, special priced electronics on an end to end basis including concept, execution and fulfillment
  • Improve the sales process and sales productivity of sales channel sourcing cobranded card.
  • Launch digital acquisition, usage and rewards program in line with the emerging technological as well as card holder segment’s behavioral trends.

Job Requirement

1. Education

Post graduate or Bachelor degree in Business with a strong track record of at least 1-3 years in Card/ Payment roles.

2. Experience

A minimum of 5-6 years of relevant experience in Banking and Financial industry with a strong background in cards and payment industry. Prior experience in managing cobranded card portfolio and partnerships is very highly desirable. Prior experience in large MNC banks such as Citibank, HSBC, Standard Chartered, ANZ etc is a real big plus.

3. Skills

Very good knowledge of payments and cards business, have a very good understanding of card business financials, cobranded card dynamics (both in terms of customer behavior and cobrand partner behavior), should have experience in working with cross functional teams.

4. Other requirements (if any)

Strong business acumen, a skilled people manager, highly skilled in relationship management.

More Information

  • Job type : Permanent
  • Age: Unlimited

Employment Information

  • Work location
  • Job level
    Team Leader / Supervisor
  • Salary
  • Deadline to apply
  • Industry
  • Experience
    1 - 4 Years

Company Overview

3B Floor, Ree Tower, 9 Doan Van Bo, Dist. 4, HCMC

Vũ Thế Quang

10.000 - 15.000 staffs

We were founded as Consumer Finance Division of Vietnam Prosperity Joint-Stock Commercial Bank (VPBank). In 2015, we successfully transferred to an independent company with the Brand FE CREDIT. Since then, we continuously have been enlarging and taking the leadership of consumer finance market in Vietnam. Our success is built on serving the best sake of our customers; we are keen on designing... View more