To be responsible for developing and maintaining marketing strategies to meet agreed company objectives including accurate product pricing policies.
To evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed
To oversee all marketing, advertising and promotional activities
To oversee all marketing, advertising and promotional staff
Market intelligence from farmer level to C2 and C1 based on bottom up process.
Respond for Marketing activity (execute, implement and monitor) effectiveness
Lead Technical Crop Specialist team to ensure deployment effective all MKT in long terms at field
Create the demand from Farmer throughout all MKT activity
Plan & deploy Marketing campaign/promotion to enhance the brand to farmers
Apply social media tools (facebook, youtube, websites…) to foster brand awareness
Plan & Implement Trade Marketing activity to create sustainable channel and high visibility
Responsible for the marketing of company products and services to the right market and appropriate customers
Develop short to mid and mid to long-term visions and strategies of the agrochemical products portfolio while leading the planning and execution of market and brand growth.
Maintaining the brand image products in the market place
Managing dumping prices through timely market feedback and prompt actions as well as strategies.
Demonstrate technical marketing skills and company product knowledge
Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives
Budget management. To deliver all marketing activity within the agreed budget.
To direct marketing staff where budgets are involved
Controlling A&P budgets with F&A department in order not to incur A&P-related taxes
Management of stock inventory to maintain healthy levels of stocks
Create and manage import plans for products on an annual and seasonal basis.
To achieve frequent, timely and positive coverage across all available promotional platforms
To managing the entire product line life cycle from strategic planning to tactical activities
To conduct market research in order to identify market requirements for current and future products and make recommendations to the board of management
To conduct market research in order to identify the CIF and end user price for all products in portfolio
Maintaining relevant and up to date levels of technical and practical in-depth knowledge and experience on products as well as competitor’s products
To develop and implement a company-wide plan to conduct pull activities as a priority on products, working with all departments for execution
To build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity
Maintain professional internal and external relationships that meet company core values
Proactively establish and maintain effective teamwork relationships with all departments that support marketing/marketing has to support
Demonstrate leadership when working with subordinates and leading by example
Effective management of marketing executives to achieve desired work objective outcomes
Maintaining absolute confidentiality on all company related matters and discussing with the relevant persons for work purposes only
- Graduated in Marketing or Plant protection/ Agriculture/ Economy…
- Working knowledge of Pesticde education market segments within an assigned sales regional.
- Strong closing skills; - Proven oral, written, telephone and presentation skills. Strong interpersonal skills.
- Supervisory or management experience, preferably of a sales staff.
- Work independently
- Risk management
- Problems solving
Experience : 5 - 6 years in Marketing management