Take part in concept development process together with relevant stakeholders/partnerships
Analysis, review & come up with content direction for all Social/ Digital channels (Facebook, Youtube, Instagram, Social Seeding, PR, Websites, SMS, Email marketing…) which properly meet clients’ objectives
2. Creative copy development, which includes:
Develop monthly/weekly content plan for all Facebook Fan pages, including brainstorm and propose ideas for the best and out-standing posts
Create and present storyboards of ideas in different content format such as Facebook posts, Social Seeding posts, PR articles, websites, video clips, cartoons, applications, etc.
Write clear, persuasive, original copy, advertising messages for creative products such as taglines, slogans, scripts, web banner copy, Facebook ads copy, SEM copy, etc.
Work closely with Designer to make sure the copy properly highlighted in the Facebook post photos, web layouts, videos, etc.
Take part in photo shooting
Work within tight deadlines
3. Content improvement, which includes:
Research competitors and keep abreast of social content market trends
Organize and run effective content creative workshops
4. Lead the Content team, particularly:
Be a content ambassador
Provide training and guidance to all staff in the team to meet all digital content requirements
Develop the content team to play the key role in providing core competencies.
YÊU CẦU CÔNG VIỆC
Must excel in writing
Critically acclaimed creative work
Having a good command of English, both speaking and writing, is a must
Must have at least 2 years’ work experience at the same level
Ability to work well under pressure and meet deadlines
Good team-working & leadership skills
Attention to detail
Good appearance, relevant experience is a plus
Highly responsible, dedicated, resilient
Can work with heavy workload, under high pressure (multiple projects at the same time)
A background in advertising with strong digital experience. Competent in digital planning with a good understanding and working knowledge of digital media