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CRM Loyalty Senior Manager

Monroe Consulting Group Vietnam
Updated: 19/07/2018

Employment Information

Benefits

  • Travel opportunities
  • Training & Development

Job Description

Ø Strategy and Planning

  • Plan and deliver CRM strategies across the company encouraging customer retention and customer loyalty.
  • Recommend on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.
  • Customer Journey Mapping - analyze touch points with the organization and maximizing business opportunities.
  • Develop customer loyalty program to ensure maximum revenue opportunities per customer

Ø Execution:

For CRM:

  • Collaborate with all departments to ensure the CRM works effectively for all aspects of the group
  • Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
  • Ensure the database is segmented effectively for targeted sales & marketing activities.
  • Develop testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products
  • Oversee and direct communications with customers through the CRM.

For Loyalty Program:

  • Enhance and improve Customer Loyalty - Retention Programs & Activities
  • Produce an activity plan for targeted and personalized communications across multiple channels
  • Develop and coordinate the loyalty marketing calendar
  • Manage the CRM and Loyalty Budget Client Relationship Management
  • Nourish the relationship with in-house client

Job Requirement

  • Bachelor's Degree in Marketing or related field
  • 5+ years of customer loyalty and retention experience
  • Data analysis experience statistical analysis
  • Strong background in customer acquisition, re-engagement and retention strategies.
  • Strong in networking, develop partnership relation
  • A Confident and articulate communicator capable of inspiring strong collaboration in an organization

More Information

  • Degree: Bachelor
  • Age: Unlimited
  • Job type : Permanent

Company Overview

Monroe Consulting Group Vietnam

https://www.monroeconsulting.com
Monroe Consulting Group first started offering executive search (headhunting) services in Ho Chi Minh City, Vietnam, in 2017. Although a recent addition to...Detail

CRM Loyalty Senior Manager

Monroe Consulting Group Vietnam

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