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Digital Marketing Executive (Sylvan)

American Academy English Language Center JS Company (AMA)
Updated: 14/08/2018

Employment Information

Benefits

  • Insurance
  • Travel opportunities
  • Incentive bonus
  • Training & Development
  • Salary review
  • Annual Leave

Job Description

Sylvan Learning is an education group who offers innovative education multi-programs targeting students from primary to high school. The programs, which include STEM and College Prep, are a combination of quality content and innovative technology to prepare students with necessary skills and progressive knowledge within the relevant areas.

JOB DESCRIPTION

  • Plan and execute all web, SEO/SEM (inbound and outbound), marketing database, email, social media and display advertising campaigns
  • Propose/evaluate keywords and collaborate with IT and PR department to optimize searching ranking
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Other tasks as assigned by Marketing Manager.

Job Requirement

  • Experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments

More Information

  • Degree: Bachelor
  • Age: Unlimited
  • Job type : Permanent

Company Overview

American Academy English Language Center JS Company (AMA)

www.ama.edu.vn
VỀ AMA Hướng đến trở thành hệ thống trung tâm Anh ngữ hàng đầu Việt Nam với chất lượng giáo dục, đào tạo chuẩn Quốc tế và là trung tâm có quyền tổ chức...Detail

Digital Marketing Executive (Sylvan)

American Academy English Language Center JS Company (AMA)

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