Be responsibilities for sales target in digital channels
Set up tracking performance tools: Appsflyer, Google Tag Manager, Google Analytics
Build and manage all necessary channels/ platforms (such as: Website, Mobile devices, Social media, Search engines, 3rd parties and other channels) for implementing company’s digital marketing strategies.
Plan and carry out the digital marketing campaigns (such as: Facebook ads, Google ads, Tiktok ads, etc.) from the initial through to final stage in order to recruit qualified leads and improving Conversion rate for Cash Loan and Online Insurance
Oversee the budget and evaluate the result of digital marketing campaigns and conduct the initiatives/ improvement to maximize the ROI for each digital marketing channel used.
To be in charge of content writing such as social media, ads materials, etc. of digital marketing campaigns/ activities.
Continuously search for new opportunities, monitor the market trends, and propose the ideas to grow the digital/online business for company.
Others tasks will be assigned by Communications Manager.
University Degree in marketing, advertising, media or similar;
Strong marketing knowledge, especially performance marketing,
Well understanding about customer behavior in finance & banking industry.
Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors and team members and external vendor/ partners.
Solve work problems professionally & effectively,
Adaptability: Ability to re-prioritize while operating within a fast paced environment, while continuously maintaining attention to detail, establishing priorities and meeting deadlines.