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Wipro Consumer Care

E-commerce Leader

Wipro Consumer Care
Updated: 16/10/2019

Employment Information

Job Description

  1. ROLES:

The E-commerce Leader will work in partnership with Brand teams, cross functions and provides effective support to MKT Head to ensure job completion and key driven for online business to ensuring volume/value growth, market share and sales target.

Build E-commerce platform from scratch, develop a cohensive brand strategy, digital approach and communication plan.


Online Sales & Marketing Strategy to achieve target:

  • Develop e-business marketing strategy, Create & apply business plan yearly & monthly campaigns, promotions for online business.
  • Support the strategic establishment of Ecommerce operational models - Integrate e-Commerce in ecosystem and push direct sales
  • Manage and monitor product selling activities on the various e-commerce platforms.
  • Build strong relationship with accounts for selected categories to drive Ecommerce sales & activities
  • Recognize shopper triggers/barriers to define fast & appropriate action
  • Manage customer data, classify groups, develop online sales programs & increase new members
  • Lead performance marketing campaigns including planning, budgeting and optimization for ROI metrics, ensuring seamless intergration with execution
  • Planning promotion for short date or suppressed products to sell before deadline
  • Work closely with Digital/Media in developing training capability program/communication materials; roll out the program across key online markets
  • Manage annual budget for E-commerce which will outline objective, strategy, tactics and milestone to achive target.
  • Analyze web usage trends to improve and/or add functionality to web store platform. Peform in-depth analysis and implement strategies for improvement.

Digital Marketing, PR, Projects & visual merchandising online:

  • Drives web traffic/sales, growth of e-Commerce applications via targeted online campaigns and retention strategies, with high level of customer acquisition and conversion;
  • Select carefully brand implementation online but spread as much as possible brand awareness
  • Propose design suggestion layout as per guidelines with the designers and submit for approval
  • Work closely with the brand team to Boost brand awareness online and offline through events

TV home shopping project management:

  • Follow up new opportunities with home shopping channel

Analysis & Reporting:

  • Sales analysis of each online E-tailer and of each activity
  • Budget management and conduct expense/benefit analysis, discount rate check … (ROI)
  • Track performance per E-tailer, Partner, to identify solution of development

Job Requirement

  • Min 3-5 years’ experience relating to E-commerce/Online Marketing with preferred candidates handling FMCG accounts/industry across Vietnam
  • Good interpersonal skill, Excellent communication skills, verbal & written English
  • Solid knowledge in shopper marketing, knowledge on SEM, SEO concepts, and understanding E-commerce business model
  • Deep understanding of the digital environment and evolving tools and platforms used to improve online presence.
  • Software skills : Excel, Power point, Word, MS office
  • Proactive, Strong analytical & Project management skills

More Information

  • Job type : Permanent

Company Overview

Wipro Consumer Care size: 1.000-4.999
Wipro Unza is a subsidiary of Wipro Consumer Care & Lighting of Wipro Enterprise. Wipro Enterprises Limited is headquartered in Bangalore, India,...Detail

E-commerce Leader

Wipro Consumer Care

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