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Elite Fitness - Marketing Director

BIM Group
Updated: 26/09/2019

Employment Information

Benefits

  • Insurance
  • Travel opportunities
  • Health checkup
  • Sport Club

Job Description

Holding ultimate responsibility for Elite Fitness's marketing activities and overseeing the development and delivery of a fully integrated marketing strategy for the business. Main duty is to manage Elite Fitness's marketing in-house department: club marketing, digital marketing, branding and PR, Call centre including inbound and outbound team, Design team to implement daily marketing activities.

  • Proposing integrated marketing strategy for Elite Fitness on yearly basis following by details action plan
  • Managing and coordinating the operation of daily marketing activities and effort between marketing and other department and clubs in Vietnam.

+ Club marketing: direct marketing events, member retention activities, branding (signage, logo, brand exposure in local market)

+ PR and branding: Managing KOLs, brand ambassador, press relationship, brand and content check and approving, all PR and advertising activities. Content planning and scheduling

+ Digital marketing and telemarketing: Creating digital offer on Facebook and google ad, running telemarketing campaigns. Managing social media presence and direct programs to improve social media reputation and recognition

+ Content and visual production such as branding photoshoot and campaign key videos

+ Branding event and campaign, member engagement activities

  • Allocating budget, set up and monitor KPI and other task management system
  • Setting up and running management system including guest registration system, lead tracking system, campaign management, project management and digital/telemarketing tracking system (marketing and sales automation from digital marketing to tele-marketing to appointment to clubs.)
  • Training marketing and head of clubs of marketing plan and implementation.
  • Evaluation & reports on Marketing activities

Job Requirement

  • Bachelor or Master Degree in Marketing, Communications or related fields
  • Proven 05+ years’ professional experience as a Marketing Director
  • Have strong knowledge and experience in the service/ hospitality/ retail industry (Fitness industry is preferable)
  • Experience with strategic planning, marketing research and analytics to influence strategy and assess the effectiveness of marketing campaigns.
  • Strategic & planning skills
  • Excellent leadership and organization skill
  • Negotiation and communication skill
  • Metrics-driven marketing mind with eye for creativity
  • Proficiency with online marketing and social media strategy
  • Proven ability to manage budgets
  • Task management skill
  • Proficiency in English

More Information

  • Job type : Permanent

Company Overview

BIM Group

www.bimvietnam.com
BIM Group Sơ lược về công ty: Được thành lập năm 1994 có trụ sở chính tại thành phố Hạ Long, tỉnh Quảng Ninh, BIM Holdings (“BIM”) là một tập đoàn kinh tế...Detail
Job tags / Skills:Marketing DirectorDirector

Elite Fitness - Marketing Director

BIM Group

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