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Field Sales Executive

Công Ty TNHH Pernod Ricard Việt Nam
Updated: 20/05/2019

Employment Information

Benefits

  • Insurance
  • Travel opportunities
  • Allowances
  • Uniform
  • Incentive bonus
  • Health checkup
  • Training & Development
  • Salary review
  • Seniority Allowance
  • Annual Leave

Job Description

  • The Field Sales Executive is responsible for the sales in his specific area.
  • Under supervision of the (Area) Sales Manager, the incumbent will be responsible for delivering the brand objectives both by volume and profit.

Budgeting & Control:

  • Contribute in-depth information and analyses on assigned area for the formulation of annual plans and budgets, execute approved operational plans and budgets.

Distribution/Sales:

  • Act as unique PRVN point of contact for assigned outlets, in order to ensure achievement of sales objectives within assigned area.
  • Implement annual portfolio and channel plans.
  • Identify potentials (including On-Premise & Off Trade), convince new outlets/customer, and negotiate standard contracts including sales prices/distribution channels.
  • Set and monitor monthly On-Premise and Off Trade targets, maintain and develop good relations with all outlet owners/manager/staff.
  • Joint planning and provide merchandising and business development recommendations / advices (learnt from the market best practice) to the outlets.
  • Ensure Contracted Outlets respectfully buy PRVN product from assigned suppliers (Champion/Preferred Partners) in the same region
  • Propose the list of trusted PRVN supplier to other outlets.

Business Information & Intelligence:

  • Help ensure PRVN's continuous adaptation to market trends and innovative competition.
  • Keep active watch on market, competition, counterfeiting, wholesalers, retailers, customers and consumer trends.
  • Capture any relevant information on the Chatter platform.
  • Produce monthly Market and Competitor Movement report (distribution, new visibility or activation on any brand, PRVN vs. competition positioning and market overview) in own area including On-premise & Off-trade.

Category Management:

  • Ensure best adaptation of PRVN offer to each customer touch points.
  • Apply investment package (On-Premise Service Pack) and activities guidelines and standards per type of On-Premise segment.
  • Assist Trade Marketing in testing new ideas of value added services to customers in own network.

Animation & Visibility:

  • Develop consumption of loyal target consumers and ensure attraction of new consumers within assigned area.
  • Convince outlet owners to use allocated promotional budget, initiate ideas or implement Trade Marketing's ideas effectively. Recommend and organize PRVN actions and/or animations (tasting, special price offers, FOC bottles, raffle/contest, theme nights, private nights).
  • Coordinate with Market Research in adhoc On-Premise activation/regular consumer service at On-Premise outlets.
  • Coordinate upon Trade Marketing for larger scale projects (joint venture outlets activation, national promotion)
  • Coordinate Merchandiser team to ensure the standard visibility in assigned Off-Trade outlets.
  • Recommend and implement promotional actions for outlets (special packs, FOC bottles for display and presents...)
  • Fully understand the promotional guidelines from the dotted line Off Trade, thence practically apply to the Off-Trade outlets.

Sales Force Effectiveness:

  • In order to optimize sales performance within assigned area.
  • With supportive system of PROS – SFDC CRM, comply On-Premise call frequency standards as the following: standards (Outlet Visitation, Visitation checklist/information updated) : Outlet creation & status updates, Outlet Visitation plan, Visitation achievement (GPS captured), Information checklist fulfillment reflect outlet’s capacity & operation (min 80%)
  • Manually comply Off-trade sales call frequency guideline created by dotted line Off-Trade (as create new outlets, outlet visitation, update/record required information and fulfill the required reports).
  • Respect all sales operation processes & procedures (MCF, FOC, Sponsorship, Capsule collection, T&E)

Sales Reporting

  • Monitor and performance report level (including On-Premise & Off Trade) of achievement of sales target.
  • Off-take report (PRVN & competitors (if any)).
  • A&P Report of A&P budget within assigned area.
  • Submit estimations for Sales forecasts.
  • Complete GMA sighting & Listing report.

Job Requirement

  • Degree holder with formal business qualifications or equivalent
  • 3 Years experience in wine, beer, beverage or FMCG industry
  • Good communicative skills
  • Analytical skill, decision-making and problem-solving skill
  • Sales and negotiating skills
  • Able to work under high pressure
  • Communicative English
  • Proficient in office computing

More Information

  • Degree: Bachelor
  • Age: Unlimited
  • Job type : Permanent

Company Overview

Công Ty TNHH Pernod Ricard Việt Nam

https://www.pernod-ricard.com/en
Pernod Ricard, founded in 1975, is the No.2 worldwide in WINES & SPIRITS holding the most prestigious brand portfolios in the industry: Absolut, Chivas,...Detail

Field Sales Executive

Công Ty TNHH Pernod Ricard Việt Nam

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