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QSR Vietnam

General Manager

QSR Vietnam
Updated: 20/09/2018

Employment Information


  • Laptop
  • Insurance
  • Travel opportunities
  • Allowances
  • International Travel Opportunity
  • Incentive bonus
  • Health checkup
  • Training & Development
  • Salary review
  • Business Expense
  • Seniority Allowance
  • Annual Leave
  • Sport Club

Job Description

Job Summary: Crystallize consumer insights and deliver innovative marketing campaigns. Generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

Key Tasks:

 Engage in strategic discussions and then develop them into thematic campaigns, promotions, etc.
 Develop & coordinate the deployment of marketing initiatives, according to Marketing Calendar, from strategic discussion & development, all the way to communicating it to Operation (thematic campaigns, promotions, etc.)
 Monitor and evaluate brand performance to recommend and execute appropriate ways to increase brand equity.
 Developing marketing plans and annual budgets and regular forecast.
 Planning and execution on new store opening program.
 Recommend and execute appropriate ways to increase brand equity and plan for new store opening program.
 Develop marketing plans, annual budgets and regular forecast.
 Work closely with agencies and communication team (Advertising, Market research, PR etc.) to execute brand experiences.
 Developing & execution LSM promotion & activations to push sales & increase brand awareness.
 Prepare reports: A&P, monthly activities, sales, promotion evaluation, etc.
 Perform other duties as assigned by Line Manager.

Job Requirement

Knowledge/ Skills/ Personalities:
 Strong skills in Coaching, Managing Processes, Marketing Plan, Marketing Research, Statistical Analysis, Developing Budgets, Financial Planning and Strategy.

 Self-Motivated, customer focus.
 Proficiency in word processing, spreadsheet and presentation softwares.
 Familiar with data related to the specific industry
 An in-depth understanding of marketing and advertising is essential.
University/Post-University graduate in marketing or relevant field.
Work experiences
 More than 3+years of experiences in the same level position, prefer candidates with experience in F&B industry.
 Have experience in organizing events & new store-opening activities

More Information

  • Degree: Bachelor
  • Age: Unlimited
  • Job type : Permanent

Company Overview

QSR Vietnam size: 3000 - 5000
Being founded in 2013, QSR Vietnam aims to bring great food experiments to Vietnamese people new service styles and the best committed quality. Currently we...Detail

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