Ho Chi Minh

  • Salary


  • Experience

    Over 10 Years

  • Job level


  • Deadline to apply



  • Laptop
  • Insurance
  • Travel
  • Incentive bonus
  • Healthcare
  • Training Scheme
  • Salary review
  • Business Expense
  • Annual Leave

Job Description

Key Purpose of the Job:

Establish Kids&Us as a trusted and premium brand in Vietnam for the long term. Build a robust organization, set-up processes, implement policies and enable technological platforms for sustainable growth while complying to Asia Strategic Holdings Group and Kids&Us International policies and guidelines.

Key Areas of Responsibility:

1. Strategy definition, planning and execution

  • Identify customer segments, personas and Kids&Us Unique Selling Points (USP) for the Vietnam market and specific catchment areas

  • Define the product merchandizing and pricing to optimize the value capture while meeting the market expectations and positioning K&U advantageously compared to the competition

2. Operations management

  • With the help of the Marketing Business Partner, manage the marketing strategy and adapt the marketing plan monthly while respecting the budget

  • Oversee and/or monitor the recruitment, training and management of the Sales team across the organization

  • Be an avid ambassador and promote the development of the Kids&Us brand in Vietnam

  • Always commit the best efforts to achieve the sales targets and establish a highly competitive sales mindset culture without impeding on the quality of the service or negatively impacting the brand

  • Never accept a service delivery level that is below the expectations set by the organization and ensure uncompromising compliance to the Kids&Us teaching methodology

  • Manage the internal coordination of the business and build a culture in line with the ASH and Kids&Us values

  • Constantly monitor all aspects of the business activities and correct any deviations as required while remaining in compliance with the ASH Group and Kids&Us International policies and guidelines

  • Plan and ensure that the resources required for the success and smooth operations of the business are always available on time

3. Capability building

  • Build a robust organization by refining the structure, recruiting the right talent for each role of the organization, and providing the relevant training to each team member
  • Design and implement processes that ensures consistent and effective decision making across all aspects of the organization
  • Ensure that the right information is made available to the right stakeholders at the right time to help with consistent and effective decision making across all layers of the organization

4. Performance management

  • In collaboration with the Group COO, develop the performance management framework for the organization

  • Determine the target setting for each component of the performance management framework and collaborate with the HRBP to have the parameters documented and communicated to all relevant stakeholders in a timely manner

  • Ensure that the performance management framework is embedded within the Group HR processes and that the subsequent actions are following the Group HR policies and guidelines

  • Motivate and encourage the people in your organization to get the best out of them

5. Market expansion

  • Develop a 3-5 years growth roadmap and have it approved by the Board of Director

  • In collaboration with the Customer Insights and Market Research Function, identify the market expansion opportunities and addressable catchment areas

  • In collaboration with the Marketing Department, prepare an adapted marketing strategy for the opening of the new centers as well as for their continuous commercial success

  • Ensure the HR resources readiness to open and operate new centers when they are handed over to Operations

Job Requirement

Qualification, Experience and Competencies Required

  • High focus on Service Quality and building trust with the customers (Parents / students)
  • Strong market understanding in the segment of kids education
  • Capacity to work within and in alignment of a structured organization
  • Strong marketing sense to support the development of a strategy
  • Ability to make decision making and drive a P&L
  • Ability to build and manage the performance of a team

More Information

  • Age: Unlimited
  • Salary: Competitive
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