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Head of Marketing

Updated: 12/03/2019

Employment Information


  • Insurance
  • Travel opportunities
  • Incentive bonus
  • Health checkup
  • Training & Development
  • Salary review

Job Description

• Be responsible for Marketing communication
• Oversees the day-to-day management and operations of the Marketing team, while maintaining focus on the marketing strategic goals and financial objectives
• Devises, develops and regularly maintains marketing strategies, short- and long-term marketing goals, plans, tactics and programs based on the budget, potential of market, target customers, consumer needs, competitors, resources and abilities.
• Provides strategic thinking, leadership and good business judgment in all aspects of marketing for brand including copy, media, promotion, research, marketing materials, etc.
• Monitors and evaluates brand performance to recommend and execute appropriate ways to improve brand equity and brand awareness.
• Initiates and recommends new marketing opportunities and improvements to strengthen the brand equity/awareness
• Be responsible for the marketing budget.
• Cooperates on set up of sales plans, financial plans and budget, and tracks performance of marketing campaigns and activities versus budgets, ensuring achievement of plans despite variances/ challenging operating environment.
• Be responsible to deliver marketing tasks on time and post evaluate for each campaign as well.
• Supports related departments in branding tasks to ensure consistent brand image.
• Carry-outs researches by ourselves or external agency to find out necessary data for business support and decisions.
• Be responsible for relationship and cooperation management of external marketing, production and research agencies.
• Closely keeps track on competitors’ business and marketing activities to provide right adjustments for company in time.
• Sets performance goals/targets (KPI) for the whole Marketing team, and monitors performance of each team member on a continual basis.
• Evolves and trains the Marketing team to ensure their superior performance, and personal and career development for each team member.
• Participate in other relevant projects assigned by Line Manager.

Job Requirement

Qualification & Experience:
• University Degree with Marketing Background
• At least 3 years’ experience in senior management role in a foreign company
• Strong experience from a Consumer finance or Retailer or FMCG company
Knowledge & Skills:
• Excellent knowledge of marketing areas such as Branding, Research, ATL, BTL, etc.
• Proven track record in marketing strategies implementation, planning and running successful campaigns and building of the company and product brand
• Strong research and benchmarking skills- ability to use big data and analytics to optimize marketing, advertising and communication strategies
• Customer-value/service and problem-solving oriented
• Project management and planning skills
• Positive leadership style and motivator to be better positioned to drive, influence and inspire Marketing team
• Ambitious and target focused with a drive to succeed
• Be willing to work in team environment
• Enable to work under the pressure
• Be responsible to organize and complete assigned tasks on time without compromising quality of result on multiple projects and activities
• Initiative/innovative/flexible/proactive, passion to growth, attention to detail oriented
• Open-minded, creative, result-oriented, hard-working, persistent, highly trustworthy, loyal
• Excellent cooperation, negotiation, presentation and decision-making skills to acquire accurate information and convey this back to the business
• Team development and management skills
• Excellent at communication skills in Vietnamese and English both written and verbal that will ensure all materials, reports and presentations are clear, concise, and convincing
• Computer literacy – highly proficient in MSOffice for the purpose of creating visually and verbally engaging materials, reports and presentations
• Willing to travel

More Information

  • Degree: Bachelor
  • Age: 25 - 35
  • Job type : Permanent

Company Overview


http://www.easycredit.vnCompany size: 500
At EASY CREDIT, we are fully aware how important employee are for the development of our company. Thus, we are looking for the talent who can work with a...Detail

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Head of Marketing


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