19/01/2021
Marketing , Mechanical / Auto / Automotive , Advertising / PR / Communications
Permanent
Competitive
4 - 8 Years
Team Leader / Supervisor
11/02/2021
- Responsible for the creation and implementation of the Big bike marketing plan (ATL/BTL); also maintain routine updates of the marketing plan.
- Conduct market research activities and analysis and establish CRM data management to improve the dealership’s marketing efforts.
- Build up the product guideline and conduct the product training, sales orientation, market orientation for executives staffs.
- Conduct the content development including review and/or oversee video and social media content, newspaper, magazine advertising, and other promotional publications.
- Conduct the management of all digital channels including setting strategy and execution plan and monitoring to build the brand and products awareness.
- Liaise with event coordinator, for community events for the dealership, motorcycle rides, and tours events; also assist with organizing riders community activities.
- Develop and manage annual marketing budgets, regularly monitor expenditures, and prepare summary assessments and reports.
- Graduated from university. Bachelor degree in related field.
- Excellent communication skills in Vietnamese and English
- Strong digital marketing background
- Experience managing the in house marketing team
- At least 3 years of agencies experience in a similar role.
- Experience in automotive/motorcycles industry is a plus
- Relationship with riders community is a plus
- Training/Presentation skills.
- A2 license or be able to get A2 license
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