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Công Ty TNHH Kootoro Việt Nam

Công Ty Kootoro được thành lập và đặt trụ sở chính tại Mỹ vào năm 2013 và chính thức ra mắt thị trường Việt Nam vào năm 2015. Toro là một ứng dụng thanh toán qua mã QR tiện lợi, được biết đến với... Detail

Marketing Director

Job code: KTRMKTD08201


  • Laptop
  • Insurance
  • Incentive bonus
  • Health checkup
  • Salary review
  • Business Expense

Job Description

At Kootoro, marketing is about understanding people — and building awareness about how our products/services can satisfy their needs. We’re looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role

· Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

· Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

· Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

· Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

· Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Daily and Monthly Responsibilities

· Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, trading

· Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

· Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

· Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

· Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

· Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

· Build, budget and execute both long-term strategic and short-term operational digital and traditional marketing plans that have resulted in business growth and performance;

· Develop and implement integrated E-commerce marketing programs, campaigns, programs and experiences to generate customer acquisition, sales, conversion & repurchase frequency through various digital channels: loyalty mobile app, website, landing pages, email marketing, Google Adwords, Facebook Ads…

· CRM management: analyze customer data, understand their behavior and maximize monetization by building programs, campaign to target customer.

· Work with departments: operation, technical, customer service... to make sure all marketing effort aware and provide committed service to customer.

Provide leadership and teammate development within the department.

Job Requirement

Skills and Qualifications

·         Bachelor’s degree in marketing, business, or related field

·         Excellent written and verbal communication skills

·         Proven experience developing marketing plans and campaigns management, multitasking and decision-making skills

·         Metrics-driven marketing mind with eye for creativity

·         Experience with marketing automation and CRM tools

Experience: Over 08 years of Marketing Manager in business of F&B, E-Commerce

Preferred Qualifications

·         Proficiency with online marketing and social media strategy

·         Willingness and ability to travel

·         Established press and media contacts.

More Information

  • Probationary period: 2 months - Full salary
  • Working time: Monday to Friday
  • Experience: 8 - 15 Years
  • Benefit: WORKING HERE:
    - Modern office and great working environment.
    - Yearly team building and regular team outings.
    - Yearly salary review.
    - Opportunities to learn (discussions with tech-passionate people about code practices).
    - Employee stock option plan.
    - Open atmosphere.
    - Open communication.

Employment Information

  • Work location

    Ho Chi Minh

  • Job level


  • Industry


  • Degree


  • Job type


  • Age

    30 - 40

  • Salary


  • Deadline to apply


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Marketing Director

Công Ty TNHH Kootoro Việt Nam

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