Ho Chi Minh

Work type
  • Work from home
  • Updated


  • Industry


  • Job type


  • Salary


  • Experience

    10 - 15 Years

  • Job level


  • Deadline to apply



  • Laptop
  • Insurance
  • Travel
  • Incentive bonus
  • Healthcare
  • Training Scheme
  • Salary review
  • Business Expense
  • Annual Leave

Job Description


  • Develop and communicate corporate identity and product branding for Vietnam and international markets.
  • Oversee global innovation pipeline.
  • Plan and direct product marketing strategy and execution directly in Vietnam and in conjunction with partners across international markets.


  • Lead development of corporate and product brand plans and budgets.
  • Define strategic direction and objectives for existing and potential markets.
  • Inspire, train, and empower the marketing team to work boldly and effectively.
  • Devise appropriate brand positioning and communication to drive marketing agenda and increase consumer reach, awareness and preference via brand, field marketing, campaign activation in Vietnam.
  • Design annual marketing plan in cooperation with all markets, aligning internal parties across marketing, sales and operations as well as external parties including distribution partners and agencies.
  • Innovation and New Production Development- work closely with the R&D team and Innovation Manager to determine needs and capture opportunities.
  • Brand Analytics and Consumer Insights- understand the business, drive fact-based decision-making, competition/channel dynamics, consumer segmentation and positioning.
  • Provide tools and materials to support the Domestic and International sales teams.
  • Optimize the digital presence of the company and product brands via social media, e-commerce and other relevant platforms.
  • Report on the effectiveness of marketing efforts using pre-determined KPIs.
  • Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.

Job Requirement

  • An inquisitive leader who is passionate about brands and branding.
  • Results-oriented and proactive about finding solutions.
  • Ability to think outside the box and substantiate ideas/plans with concrete analysis.
  • Minimum 10 years of related work experience, five years in a senior marketing/brand management role.
  • Proven experience running and executing a full brand marketing campaign in Vietnam.
  • Versed in digital marketing- social media and content management as well as e-commerce.
  • High competence in project and people management.
  • Excellent communication and negotiation skills.
  • Native in Vietnamese and fluency in English, both spoken and written
  • In-depth understanding of FMCG industry related to brands- positioning and consumer tastes.
  • Bachelor’s degree in Business, Marketing, Communications, or related field.

More Information

  • Degree: Bachelor
  • Other extras:

    - Tiền cơm văn phòng theo Job level;
    - Được cấp sim theo hạn mức công việc;

  • Probationary period: 60 ngày
  • Training opportunities: Được đào tạo các lớp nghiệp vụ có liên quan và các chương trình đào tạo chung của Công ty
  • Age: 35 - 45
  • Working time: 48 giờ/tuần
  • Colleagues:

    Nhân viên là tài sản. Betrimex cam kết tạo dựng môi trường làm việc an toàn, ổn định để CBNV tham gia cống hiến sức lao động, phát huy sự sáng tạo với chế độ đãi ngộ tương xứng.

  • Benefit: Chế độ hiếu - hỹ theo quy chế Công Đoàn cơ sở;
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