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Keppel Land Vietnam

Marketing Executive (Digital)

Keppel Land Vietnam
Updated: 19/09/2019

Employment Information

  • Work location: Ho Chi Minh


  • Industry: Marketing

    Deadline to apply: 10/10/2019

  • Job level:

Job Description


The Marketing Executive (Digital) will support the Marketing department on all marketing activities with the majority in Digital platforms.


  • Create and implement digital activities (including the mall’s loyalty program in mobile app) to develop customer data to drive traffic
  • Create creative and engaging digital content and topics for viral marketing
  • Manage the shopping mall’s social media channels (Facebook, Instagram, Zalo…)
  • Develop and run regular social promotions and campaigns and track their success
  • Develop, update, manage and promote all contents on Saigon Centre’s website; email marketing/e-newsletters and mobile/SMS marketing
  • Manage and update Saigon Centre membership’s program and content
  • Measure and report performance of all digital marketing campaigns (including website management), and assess against goals (ROI and KPIs)
  • Collate and analyse market trends/insights and competitors’ campaigns/activities
  • Manage digital agency (as and when appointed by the company), day-to-day production, as well as campaign budgets and schedules.
  • Support the team in creative development of marketing materials, event execution, partnerships or sponsorships.
  • Other marketing-related projects as assigned

Job Requirement

  • Possess Bachelor Degree holder in Economics or Marketing or Business related studies
  • Relevant experience in Digital marketing at least 2 experience year
  • Knowledge about social media, SEO/SEM, Google Display Network (GDN), Google Adwords, Google Analytics, online marketing key performance indicators (KPIs) and membership programme/CRM
  • Good command of English and excellent Vietnamese copywriting
  • Good communication skills, customer & result-oriented 
  • Creative and innovative thinker
  • Ability to catch new trends quickly, analyse data and market insights
  • A team player with the ability to work independently

More Information

  • Job type : Permanent

Company Overview

Keppel Land Vietnam size: 400
Keppel Land, the property arm of Keppel Corporation, is recognised for its sterling portfolio of award-winning residential developments and investment-grade...Detail

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Marketing Executive (Digital)

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