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Marketing Manager

Farmers' Market - Công Ty TNHH Thương Mại Laria
Updated: 11/06/2019

Employment Information


  • Insurance
  • Incentive bonus
  • Training & Development
  • Salary review

Job Description

Farmers’ Market – retail brand of LARIA TRADING CO.,LTD is looking for Marketing Manager is in charge of directing efficient marketing strategies for, ensures a high performance of marketing operation in order to attract & gain customers and promote the whole company business development plan.

Define brand building strategies and develop corresponding execution plans for Farmers’ Market:

  • Build up brand portfolio strategies and financial targets
  • Develop brand identity, standardize visual identity code at stores
  • Develop directions for private label brands
  • Develop marketing calendars across offline and online platforms, together with standard customer service, CRM, Loyalty program, partnerships…

Develop winning go-to-market plans for brand portfolio:

  • Lead market surveys, market studies to support brand strategy development
  • Lead business analysis to intervene issues and leverage opportunities

Develop the marketing team (digital marketing, facebook ads advertiser, designer, copy writer…)

  • Recruit and manage the staffs within the marketing department
  • Design, implement and facilitate the annual Marketing planning & Marketing budget
  • Encourage team, create a dynamic and proactive working environment.
  • Follow team’s performance to evaluate and develop employees as their career’s expectation.
  • Comply with HR Dept. to manage employees’ working roadmap to develop their potential and reward when needed.

Empower product marketing:

  • Implement the annual marketing plan and budget
  • Build up and implement Marketing plan for private labels
  • Ensure Catalog/ brochures concepts, production and results
  • Manage multimedia tools and social networks for a "push campaign"
  • Implement in-store events & decoration campaigns

Job Requirement

  • University degree in Marketing or Communication
  • Knowledge on the market, retail industry in Vietnam and / or Asia region.
  • Knowledge on Marketing for both technicals & practises (concepts, tools, trends, technologies,…). Previous experience on Retail/ FMCG categories is a plus.
  • At least 3-5 years in marketing management position. Strong leadership and consensus building skills; marketing management and strategic planning experience, a proven track record in developing and delivering success for base business/new product development.
  • Rich experience in digital marketing/ecommerce platform
  • Good at leadership, planning, time management, negotiation
  • Good at English skills
  • Good listener, positive thinking, result-oriented 
  • Word, Excel, Power-point, Outlook.

More Information

  • Degree: Intermediate
  • Age: 27 - 45
  • Job type : Permanent

Company Overview

Farmers' Market - Công Ty TNHH Thương Mại Laria size: 25-99
Farmers’ Market là chuỗi siêu thị thực phẩm sạch được thành lập năm 2017,  nơi quy tụ những nhà sản xuất chất lượng, đầy đam mê từ Việt Nam & khắp...Detail

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Marketing Manager

Farmers' Market - Công Ty TNHH Thương Mại Laria

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