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New Product Marketing Manager

iCare Benefits Việt Nam
Updated: 19/10/2018

Employment Information


  • Insurance
  • Incentive bonus
  • Training & Development
  • Salary review

Job Description


· New Product Marketing (NPM) function aims to develop and introduce to market new, innovative products serving the needs of iCare Members, predominantly female workers.

· New Product Marketing team is responsible for all new products which can’t be introduced to the market by the sales team using standard procedures and sales strategies due to different characteristics or conditions.

· The role of the New Product Marketing team ends when the sales model is proven and replicable and the responsibility for sales can be transferred to the Revenue team.


New Product Management

· Create project KPI plan and implementation roadmap

· Ensure communication between the departments involved

· Conduct and analyze customer needs research

· Develop and maintain a new product pipeline and decision making criterias

Sales & Marketing. New Product Roll Out

· Create a sales plan and work with regions and areas to achieve targets

· Develop marketing materials for iCare Members and factory Labor Union/ HR

· Define targets per region in cooperation with RM and track sales progress

· Train the regional teams about the product value and sales strategy

Partners & Suppliers Management

· Prepare proposals and negotiate terms of cooperation

· Facilitate joint planning with the partner

· Routine communication with the partner as required by the project plan

· Provide progress updates to the partner

· Negotiate a marketing and trade budget from the partner/supplier

Product Operations

· Find bottlenecks in the process and work with respective departments to implement solutions

· Monitor customer service quality and address problems that may occur

Team Management

· Assign roles & responsibilities to the team members on a weekly basis

· Track project’s progress daily and weekly

· Escalate to the New Product Marketing Head any challenges that may delay the progress of the project or prevent the team from achieving targets

· Plan, track project’s monthly and annual budget and submit to the Strategic Marketing Deputy Head for approval

Job Requirement

·       Minimum Bachelor’s Degree

·       Minimum 03 years' experience in similar capacity

·       Team management experience

·       Product Marketing experience preferred

·       Essential Skills: Project management, Team Management, Teamwork, Interpersonal Communication, Partner Relationship Management, English Communication, Microsoft Office (Desirable: Sales, Analytical, Graphic Design)

·       Personal Characteristics: Solution oriented; Can-Do attitude; Enthusiastic to work with the customers; Flexible to work in a project with dynamically changing conditions or scope (Desirable: Detail-oriented; Enjoy new challenges; Patient)

More Information

  • Degree: Bachelor
  • Age: Unlimited
  • Job type : Permanent

Company Overview

iCare Benefits Việt Nam

www.iCareBenefits.comCompany size: 800
iCare Benefits is an enterprise with a strong mission to improve quality of life for millions of factory workers and their families. Workers in factories...Detail

New Product Marketing Manager

iCare Benefits Việt Nam

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