As Perfect Store/Merchandising Manager, you will be responsible to Drive shopper, consumer insights & the marketing / sales agenda, leading the picture of success in Retailers / customers & is accountable for the category translation into the perfect store agenda at cross category level
- Owns process, governance & communication for the Picture of success across Retail environments & categories.
- Defines the required in-store POS & shopper marketing initiatives to drive the In store agenda.
Define the brand / category & cross category in store agenda with shopper insights & category.
Define the prioritization of the category BIG & innovation.
Define our in-store success agenda & go to market selling materials (selling stories, POS etc).
Define Execution standards for relevant Retailers.
Define category-led selling stories for Retailers which enable category growth and the achievement of our executional objectives.
Development of Planograms through cross-functional collaboration to reflect category strategies.
Develop and lead a scalable assortment vision based on consumer insights and the current and potential capacity of the marketplaces.
Manage the merchandising strategy and ensure its successful development in the different distribution points by aligning it with the vision assortment and the objectives defined for the period/category.
Plan merchandising and retailing schedules, including new launches, sales periods, sample sales, deliveries and inventories, and ensure regulatory compliance.
Drive high visual merchandising standards and ensure the creation and implementation in the points of sale (POS) of the supports necessary to fulfil them while maintaining a customer centric approach.
Verify with geographic/category team leaders that strategies are properly deployed and that best practices are constantly shared and maintained within the store network.
Assess the improvement in retail performances using monitoring tools (reporting/dashboards) and the analysis of the data presented.
Identify, maintain and manage key relationships with cross-functional partners to ensure seamless collaboration on all key decisions to be made.
Minimum degree and experience required:
Bachelor or master’s degree in business administration, marketing, and/or equivalent training.
At least 4 years’ experience in FMCG, Field Sales experience, previous experience in perfect store execution/project is a plus.
Technical skills needed:
Knowledge of perfect store concept.
Understanding of sales transformation, category excellence, smart revenue growth management, market dynamics proficiency and sales transformation.
Personal skills needed:
Willing and interesting to build and grow in small structured international organization.
Energetic, organized, dynamic, self-driven, result and solution oriented.