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Product Manager – College Prep (Sylvan)

American Academy English Language Center JS Company (AMA)
Updated: 21/06/2018

Employment Information

Benefits

  • Insurance
  • Travel opportunities
  • Incentive bonus
  • Training & Development
  • Salary review
  • Annual Leave

Job Description

Sylvan Learning is an education group who offers innovative education multi-programs targeting students from primary to high school. The programs, which include STEM and College Prep, are a combination of quality content and innovative technology to prepare students with necessary skills and progressive knowledge within the relevant areas.

Job description

1. Develop and manage College Prep product portfolio

  • Assess the suitability of the syllabus (SAT, ACT, Academic Writing, Reading) with Vietnamese students & suggest modification if needed
  • Understand target customer behaviors and market dynamics to develop suitable product offerings and the whole College Prep package.
  • Understand competitors and suggest appropriate competition strategy (in terms of product offering, marketing strategies, sales channels, etc.).

2. Assist in developing marketing strategies and sales channels

  • Assist in planning, organizing, and overseeing marketing activities for College Prep
  • Monitor competitors and their activities, identifying their successful campaigns, events and publications, and presenting actionable recommendations to General Manager and BoD
  • Review and monitor sales & marketing activities, evaluate their effectiveness for implementing the strategy and provide recommendations for improvements.

3. Focus on College Prep Consultation

  • Set up College Prep Consultation 6Ps: product, price, promotion, people, place & proposition.
  • Perform consultation sessions when needed.
  • Build consultation team capability

4. Others

  • Liaise with other departments to ensure the smooth running of operation
  • Deal with students’ queries
  • Support in relevant marketing and business development activities
  • Liaise with Academic department and teachers in product execution
  • Other tasks as requested by BOD

Job Requirement

  • At least 3 year experience in the education sector; experience with American education system and American university is a must.
  • Passionate for education
  • Have good knowledge of education market and able to consult GM and BoD on the educational trend  
  • Strong ability to assess the suitability of the syllabus and adapt it to different student’s levels and demands
  • Good network within the College Prep community
  • A management style that is decisive and entrepreneurial.
  • Strong teamwork and leadership skills.
  • Able to manage and work effectively with various departments.
  • Results-oriented and initiative-taking.
  • Excellent oral and written communication skills.
  • High integrity

More Information

  • Degree: Bachelor
  • Age: Unlimited
  • Job type : Permanent

Company Overview

American Academy English Language Center JS Company (AMA)

www.ama.edu.vn
VỀ AMA Hướng đến trở thành hệ thống trung tâm Anh ngữ hàng đầu Việt Nam với chất lượng giáo dục, đào tạo chuẩn Quốc tế và là trung tâm có quyền tổ chức...Detail

Product Manager – College Prep (Sylvan)

American Academy English Language Center JS Company (AMA)

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