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Amway – Where life gets better Amway Vietnam is an affiliate of Amway Corporation, the world’s leader in direct selling with more than 3 million Independent Business Owners and 19,000 employees in... Detail

Contact person: Talent Acquisition Team

Job Description

Defines and develop Consumer & Market researches methodology to get insights, data, motives, behavior, needs & wants… to provide recommendations supporting business strategies & marketing initiatives effectively & efficiently

  • Liaise and work with external research agencies for executing consumer researches to get insights, data as well as giving recommendation to support the strategic & MKT activity planning.
  • Conduct internal surveys or researches among distributors to understand their motives, behaviors, business approaches, retailing approaches, needs and wants…
  • Conduct marketing activity concept tests or post-event/campaign evaluation tests based on marketing plan…
  • Implement desk research of competitors to deliver competitor profile.
  • Analyze research findings vs business plans to provide insight to business to support the development of brand strategies, product improvements and new products.

Responsible for preparing & delivering Business and brand analysis reporting on a monthly/ yearly tracking to support Marketing & Management Team for business decision making based on GDW:

  • Distributors’ analytic reports: application, renewal, productivity, retention, segmentation, 1st time purchase, repeat purchase, purchase frequency.
  • Investigates the consumer experience to support development of marketing & brand reputation initiatives.
  • Develop market research questions to figure out the business opportunities.
  • Brand performance: sales, contribution, CMAB, penetration, brand productivity, brand purchaser…

Set up & manage customer data system & lead Customer Relationship

  • Work with regional team to set up, run and evaluate the systems (global platform tools).
  • Set & customize system application (schemes for different local distributor groups) for communication set & automatically addressed to local distributor groups respectively.

Management programs planning and execution to strengthen Customers’ engagement & business effectiveness.

  • Work with brand team to come up integrated quarterly & annual CRM plan & schemes.
  • Plan and execute the program: stock planning & communication.
  • Work with regional team to set up the system, run and evaluate the projects.

Be in charge CRM programs planning and execution to strengthen Customers’ engagement & business effectiveness.

  • Work with brand team & relevant stakeholder to come up proposal.
  • Plan and execute the programs: stock planning & communication, system set-up, follow-up, adjustment to ensure the objective achievement.
  • Deliver report timely as required/ agreed.

Job Requirement

  • Bachelor of Marketing, Business Administration or other related majors as Statistics, IT/CIS.
  • At least 05 years of experience in market research/ market intelligence and business analytics in FMCG or related industries.
  • Knowledge of research design and analysis.
  • Knowledge of statistical analysis and model building.
  • Knowledge of relational databases and data warehousing technologies.
  • Knowledge of analytic and reporting tools (e.g.; statistical packages, decision trees, OLAP, report writers, spreadsheets).
  • Familiarity with business areas served and the overall organization.
  • Analytical skills.
  • Problem solving skills.
  • Speaking and written English and Vietnamese communication skills.
  • Ability to work independently.
  • Ability to design and deliver reports in formats suitable for a variety of audiences.
  • Ability to lead project planning & execution.

More Information

  • Experience: 5 - 7 Years
Employment Information

People who applied to this job also applied to:

Product Marketing Supervisor

Amway Vietnam Co., Ltd.

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