This is a very specialized role within cards customer relationship management department within CCBC. The incumbent is expected to be a highly creative person and adept at creating very innovative designs not only for card face but also for various cards linked tactical promotions. The incumbent is expected to work very closely with the Cards Product as well as Cards Usage team to come up with award winning creative designs for card campaigns which connect with FEC cardholders and through an emotional connect can lead to increased engagement and higher card spends.
With all key stakeholders- Units within CCBC, Marketing and Branding, OPS - To liaise with all internal stakeholders to launch various customer communication campaigns for FE credit card customers to enhance card holder engagement.
Advertising agencies - To create new designs and creative campaigns to enhance brand awareness & for driving product usage & acquisitions.
Produce various creatives and designs for customer communication collaterals such as EDMs, DMs, Zalo Message etc.
Work with mobile app unit to create most effective digital campaigns – which are not only creative but are also in line with current trends in digital communication. Create most effective digital banners.
Liaise with Activation and usage teams which work on various offers and campaigns for FE CREDIT Customers. Create unique design for collaterals so that these offers can be communicated to the customers in a most effective manner.
Continuously monitor latest trends in design and also monitor global trends in cards linked communication and adapt them to local markets to come up with unique designs.
Graduate especially in arts / design with at least 4-5 years of solid experience and achievements in the creative design, campaign creation, digital & mobile marketing space et al.
At least 3 years in a role with solid experience in all or some of the above mentioned responsibilities. Direct experience in digital marketing is a very strong plus.
Complete understanding of the latest design concepts, creative campaign creation, digital & mobile marketing and various new age technologies in this space. Good understanding of Credit cards & consumer lending business.