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Senior Credit Card Product Marketing Specialist

FE Credit
Updated: 21/03/2019

Employment Information


  • Laptop
  • Insurance
  • Incentive bonus
  • Health checkup
  • Training & Development
  • Salary review
  • Annual Leave

Job Description

Card Marketing

  • Develop communication messaging, positioning, and campaigns for credit card product promotion/launch
  • Learning to leverage data and analytics to inform decisions
  • Ensure that all deliverables are accurate and consistent in message, positioning, and tone accordingly to plan

Demand Generation

  • Work cross-functionally and collaboratively with other units within Marketing team and members of Credit Card Business Center to develop and execute elements of product launch plans
  • Proactively conduct, monitor and present competitive studies including data collection (surveys & analysis)
  • Gather background information, and information on competitor products/services, positioning and pricing

Market Intelligence

  • Be the expert about customers, how they use and their usage criteria
  • Be the expert on retail environment , recommend competitive & creative solutions to cost-effectively maximize brand and & product exposures.

Budget planning & Control

  • Proactively plan & utilize the project cost-effectively & accordingly to center’s & unit’s budget
  • Ensure flawless end-to-end project executions
  • Other responsibilities and key result areas will be assigned as required by Head of Marketing Service


  • Participate on others assigned projects by Marketing Center Director (Marketing Center).

Job Requirement


University Graduate – major: Business Administration, Economics, Marketing or similar

Experience in Card Marketing/Sales Support/Product Marketing is a plus


  • Language requirements: Vietnamese – native, English – upper intermediate

Proven success in the following job competencies:

  • Good Math & Problem-solving
  • Good written & oral communication
  • Project coordination and/or management
  • Relationship Building
  • Marketing campaigns/events/actions management/coordination
  • Computer Skills: Advanced skills in Microsoft Office applications; Adobe Creative suite is a plus

More Information

  • Degree: Bachelor
  • Age: Unlimited
  • Job type : Permanent

Company Overview

FE Credit size: 10.000 - 15.000
We were founded as Consumer Finance Division of Vietnam Prosperity Joint-Stock Commercial Bank (VPBank). In 2015, we successfully transferred to an...Detail

Senior Credit Card Product Marketing Specialist

FE Credit

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