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Senior Marketing Executive

Công Ty TNHH Dịch Vụ Triển Lãm SES Việt Nam
Updated: 23/05/2019

Employment Information

Job Description

INFORMA Markets Vietnam is seeking an experienced Senior Marketing Executive who will be in charge of assisting our Marketing team in developing and overseeing marketing campaigns for our projects in different industry sectors – from hospitality to manufacturing, helping to drive attendees and exhibitor growth.

In this position, you will work closely with Marketing Manager to undertake marketing for projects at the benefit of our company. To succeed in this role, you should have an abundance of ideas for building efficient strategies, creative and analytical skills, B2B mindset and event planning skills.

PRINCIPAL DUTIES AND RESPONSIBILITIES

- Creating, developing and implementing marketing plans in accordance with the Marketing Manager

- Preparing the marketing timeline and actions plans, outlining key tasks and deadlines for each element of the campaign. Ensuring that each task is delivered on time. Able to work independently and manage a few event campaigns concurrently.

- Delivering marketing communications and analysis within the event portfolio including:

  • Managing the production of marketing materials, including leaflets, posters and flyers, etc. – this can involve in writing and proofreading copy and liaising with designers and printers.
  • Ensuring efficient communication of marketing activities internally and externally. This includes pre-planning meeting to discuss plan and schedules, including review of creative prior to execution.
  • Managing the implementation of show partners/suppliers according to the agreed marketing plan to ensure delivery is on time, effective and successful.
  • Developing advertising opportunities with show partners. This would involve external meetings and business development with identified prospective partners, as well as maintaining relationships with existing partners.

- Managing and implementing digital marketing plan on:

  • Email campaign
  • Show website update and management
  • Social media campaigns across Facebook, LinkedIn, Youtube and Instagram
  • Online exhibitor manual and visitor management system
  • Developing and managing the publishing editorial calendar.

- Responsible for integrating online activities with offline marketing communication plans to ensure the campaign delivers optimal business support.

- Good understanding of the individual markets that the shows operate in. Monitoring and reporting on competitor activity.

- Managing the marketing event budgets effectively to ensure delivery of all aspects of the required plan within budget.

- Evaluating marketing campaigns and ROI. Recommending adjustments as appropriate to improve performance of the projects.

Job Requirement

  • Bachelor’s degree in marketing or a professional marketing qualification.
  • 2-year experience in marketing & communications or related fields.
  • Previous working experience in the event industry would be an advantage.
  • Experience or a qualification in graphic design is a plus.
  • English fluency (writing and speaking).
  • Copywriting skills: be able to create and edit content for various types of materials.
  • Speaking skills: these will mainly be deployed internally. The employee needs to be able to explain coherently to others, what the idea is and how it works.
  • Web development skills: Sound knowledge of HTML, strong knowledge of search engine optimization, advanced Word and PPT skills.
  • Project management skills: The employee needs to be good at managing time and working to deadlines.
  • Good team player with pro-activeness and self-motivation.
  • Be able to work extended hours and weekends if needed.

BENEFITS

  • Flexible time, Monday to Friday
  • Office at Central of Ho Chi Minh City
  • Competitive remuneration package
  • Private health insurance

More Information

  • Degree: Bachelor
  • Age: Unlimited
  • Job type : Permanent

Company Overview

Công Ty TNHH Dịch Vụ Triển Lãm SES Việt Nam

https://informa.comCompany size: above 500
Informa is a leading business intelligence, academic publishing, knowledge and events group. We help customers in hundreds of professional, commercial and...Detail

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Senior Marketing Executive

Công Ty TNHH Dịch Vụ Triển Lãm SES Việt Nam

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