Establish a strong, innovative digital marketing strategy and marketing automation program to drive awareness and acquisition for The Bank’s digital solutions.
Develop digital content, campaigns and analytics dashboards to monitor success and returns on investment of campaigns and programs.
Strengthen audience engagement, website traffic and revenue by exploiting various digital channels and analytics.
Build and lead a performance marketing (not PR but all measurable activities), setup measurable goals, measure conversion rates, cause experiments and improve conversion Rate.
Implement and improve Lean marketing Funnel.
Responsibilities:
Campaign and Content Managements
Develop, implement and manage social media campaigns, calendar, budgets and performance metrics.
Provide guidance and creative ideas to content designers for impactful digital content marketing.
Manage the content development calendar.
Implement hundreds of A/B testing per week.
Read the data, build custom reports/dashboards and come up with regular ideas based on data to improve our website or campaigns.
Run and monitor the Facebook, Google, or any other ads as required independent from any agency.
Performance Analytics
Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
Utilize social monitoring tools to have higher engaging posts within top 10 when compared to the competitors with lower cost and higher Return on Investment.
Job Requirement
Qualifications
Bachelor's or Master’s degree in Marketing, Advertising or a relevant discipline
Google Analytics qualified
Certifications in Google Adwords and other social media is preferred
5+ years of experience in digital marketing with a leading bank or a similar role with a marketing agency
Strong experience with digital marketing tools and practices
Strong experience with SEO/SEM and CRM software
Strong experience with B2C social media and in implementing and optimizing Goodle Adwords campaigns
Experience in Adobe is a big advantage
Experimenting such as a/b testing or multivariate on Facebook Ads or Google Ads
Experience with tools / platforms like Hotjar, Optimizely, SEMRush, Facebook Business Manager, Facebook Pixel, Google Ads, etc
Experience in all type of re-targeting on Facebook, Google, Outbrain, etc
Experience in supporting digital transformation projects would be advantageous
Working knowledge of ad serving tools (e.g. DART, Atlas)
Solid knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends)
Excellent creative content writing and communication skills (verbal, written and listening)
