Senior Officer/Expert, Digital Marketing - HN/HCM


Ho Chi Minh

  • Salary


  • Experience

    5 - 9 Years

  • Job level

    Experienced (Non - Manager)

  • Deadline to apply



  • Laptop
  • Insurance
  • Travel
  • Allowances
  • Incentive bonus
  • Healthcare
  • Training Scheme
  • Salary review
  • Business Expense
  • Seniority Allowance
  • Annual Leave

Job Description

The Job Holder Responsible For:

  • Establish a strong, innovative digital marketing strategy and marketing automation program to drive awareness and acquisition for The Bank’s digital solutions.
  • Develop digital content, campaigns and analytics dashboards to monitor success and returns on investment of campaigns and programs.
  • Strengthen audience engagement, website traffic and revenue by exploiting various digital channels and analytics.
  • Build and lead a performance marketing (not PR but all measurable activities), setup measurable goals, measure conversion rates, cause experiments and improve conversion Rate.
  • Implement and improve Lean marketing Funnel.


Campaign and Content Managements

  • Develop, implement and manage social media campaigns, calendar, budgets and performance metrics.
  • Provide guidance and creative ideas to content designers for impactful digital content marketing.
  • Manage the content development calendar.
  • Implement hundreds of A/B testing per week.
  • Read the data, build custom reports/dashboards and come up with regular ideas based on data to improve our website or campaigns.
  • Run and monitor the Facebook, Google, or any other ads as required independent from any agency.

Performance Analytics

  • Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
  • Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
  • Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
  • Utilize social monitoring tools to have higher engaging posts within top 10 when compared to the competitors with lower cost and higher Return on Investment.

Job Requirement


  • Bachelor's or Master’s degree in Marketing, Advertising or a relevant discipline
  • Google Analytics qualified

Certifications in Google Adwords and other social media is preferred

  • 5+ years of experience in digital marketing with a leading bank or a similar role with a marketing agency
  • Strong experience with digital marketing tools and practices
  • Strong experience with SEO/SEM and CRM software
  • Strong experience with B2C social media and in implementing and optimizing Goodle Adwords campaigns
  • Experience in Adobe is a big advantage
  • Experimenting such as a/b testing or multivariate on Facebook Ads or Google Ads
  • Experience with tools / platforms like Hotjar, Optimizely, SEMRush, Facebook Business Manager, Facebook Pixel, Google Ads, etc
  • Experience in all type of re-targeting on Facebook, Google, Outbrain, etc
  • Experience in supporting digital transformation projects would be advantageous
  • Working knowledge of ad serving tools (e.g. DART, Atlas)
  • Solid knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends)
  • Excellent creative content writing and communication skills (verbal, written and listening)
  • Good at English is mandatory

More Information

  • Degree: Bachelor
  • Age: Unlimited
  • Salary: Competitive
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