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Senior PR & Digital Executive

RGF HR Agent Vietnam Co., LTD
Updated: 15/04/2019

Employment Information

Benefits

  • Training & Development

Job Description

Position: Senior PR & Digital Executive

Job Code: 25470

Responsibility

- Report directly to Marketing Manager (Female, 30s)
- Building up a team of 5 members
- Job Responsibilities:

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Instagram, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors
  • Develop PR campaigns and media relations strategies
  • Collaborate with internal teams (Global product marketing, Global PR team)
  • Edit and update promotional material and publications (brochures, videos, social media posts etc.)
  • Prepare and distribute press releases
  • Organize PR events (e.g. open days, press conferences)
  • Address inquiries from the media and other parties
  • Track media coverage; Prepare and submit PR reports
  • Manage PR issues
  • Tasks assigned by Marketing Manager

- Working Time: 8:00-17:00(Monday - Friday)

- Monthly Salary: 1,200–1,600USD

Job Requirement

- Essential Requirements:

  • Background FMCG
  • Proven experience as Digital Marketing Executive or similar role in 3 years
  • Good at English
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • BSc/BA in marketing or relevant field
  • Proven experience as a Public Relations Officer or similar PR role
  • Experience managing media relations (online, broadcast and print)
  • Background in researching, writing and editing publications
  • Proficient in MS Office and social media
  • Strong communication ability (oral and written)
  • Excellent organizational skills
  • Ability to work well under pressure
  • Creativity and problem-solving attitude

- Preferable Requirements:

  • Familiarity with project management software and video/photo editing is a plus

More Information

  • Degree: Bachelor
  • Age: 25 - 35
  • Job type : Permanent

Company Overview

RGF HR Agent Vietnam Co., LTD

RGF stands for RECRUIT GLOBAL FAMILY , a global brand of Japan's largest recruiting and information service company, Recruit Holdings Co., Ltd....Detail

Senior PR & Digital Executive

RGF HR Agent Vietnam Co., LTD

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