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Senior Trade Marketing Executive

40HRS HR Consulting (Công ty Cổ phần 40 Giờ)
Updated: 01/04/2020

Employment Information

Benefits

  • Insurance
  • Travel opportunities
  • Allowances
  • Incentive bonus
  • Health checkup
  • Training & Development
  • Salary review
  • Business Expense
  • Annual Leave

Job Description

JOB DESCRIPTION

· Lead channel strategy, joint Business Plan in Direct Account

· Master Dealer channel by leveraging potential shops

· Lead resource allocation & strategic planning for retail execution (i.e. investment guidelines, distribution, display and pricing management)

· Set performance target for each segment and high priority accounts

· Support PM & Sale Head to come up with the best margin structure for different channels and accounts

· Develop & execute sell out incentive programs (scheme, payment check, settlement and receipt)

· Evaluate the effectiveness of Trade Spend activities (sell-out)

· Plan long term demand for number of store display & field force manpower.

· Understand shopper insights

· Analyze customer/trade issues & identify opportunities

· Lead process & tools that drive customer & “sell-out” focus

· RM day, analysis, Report (MCS, IHS, PSI, Stock out, Shelf share, Coverage, Price, marketing information)

· Be the owner of Sell Out and recommend to Marketing communication recommended Accounts for Sell Out programs

· Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives by channels and accounts

· Provide inputs and channel plans to the development of Product launches and lead the deployment of the initiative to Sale and Field force

· Manage Trade MKT channel budget within discipline (sell out program, e-warranty, Field Force, Incentives)

Job Requirement

REQUIREMENTS

·         Bachelor/ Diploma degree of Business Administration/ Marketing or related field.

·         At least 5-7 years of experience in retail business / or Category/Channel management of FMCG.

·         High ownership and adaptability.

·         Prudence, aggressiveness & hard working.

·         Strategic thinking and strong leadership skill.

·         People Oriented and good building successor capability.

·         Excellent team-work and independence competency.

·         Good English presentation & communication skill.

·         Deadline commitment & result oriented

More Information

  • Age: Unlimited
  • Job type : Permanent

Company Overview

40HRS HR Consulting (Công ty Cổ phần 40 Giờ)

Company size: 25-99
40Hrs was founded in San Jose, California in the early 2000. Today we have a team of bright, talented recruiters that give the firm a balance of experience...Detail

Senior Trade Marketing Executive

40HRS HR Consulting (Công ty Cổ phần 40 Giờ)

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40HRS HR Consulting (Công ty Cổ phần 40 Giờ)

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Senior Trade Marketing Executive

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