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https://heinekenvietnamcareers.com/

Heineken Vietnam Brewery, was established on December 9th, 1991 by Saigon Trading Group (SATRA) and Asia Pacific Breweries Ltd. (APBL) – now Heineken Asia Pacific Pte. Ltd. (HEINEKEN Asia... Detail

Employment Information

SOCIAL MEDIA SPECIALIST

Job Description

1. 40% Daily social media (Facebook/Instagram) media management of our brands

  • Stimulate direct conversations with our consumers in an engaging and funny way

  • Create and publish real-time interactions/replies on our consumers voice that is engaging to our consumers, fans and influencers

  • Establish a recognizable and unique voice that speaks effortlessly to the target audience, that sets the foundation for our community

2. 20% Drive online brand advocacy

  • Identify brand ambassadors

  • Create consumer insights

  • Drive online recommendations

  • Trigger online reviews

3. 20% Monitor trend and own social listening

  • Manage social listening tools

  • Create actionable insights

  • Surface and analyses our social listening tools around brand performance towards published content

  • Monitor conversations and listening topics to advise brand on content creation

  • Stay current with trends and social hypes to make recommendations that are relevant for the brands social/digital presence

4. 10% Digital Content

  • Consult brand team and agencies on digital relevant and eye-catchy content

  • Build best practices and guidelines to improve content, engagement and brands voice in order to build brand and campaign management

5. 10% engagement plan to drive awareness of digital transformation

Job Requirement

  • 1-2 year experience in Social/ Creative agency,

  • Good at content/message creation

  • Experience in working with social listening & Google API

  • Good – presentation skills & influence skills

  • Creative thinking

  • Willing to work under pressure

  • Detail oriented

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SOCIAL MEDIA SPECIALIST

Heineken Vietnam Brewery

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