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Viet Thai International

Store Marketing Manager - Highlands Coffee HN

Viet Thai International
Updated: 17/01/2019

Employment Information


  • Insurance
  • Travel opportunities
  • Incentive bonus
  • Health checkup
  • Training & Development
  • Salary review

Job Description

· Manage Store Marketing Executive and be responsible for driving traffic into stores on a daily basis.

· Manage Trade Area mapping - understand and map the traffic generators of each trade area.

· Trade Area activation planning – developing and proposing activation ideas for both nationwide, city wide and district wide activation programs

· Managing and monitor all Marketing activities which happened within in-charge trading area

· Work closely with Marketing Team overhead to execute nation-wide promotion.

· Work with landlord, create relationship with community to facilitate Marketing program.

  • Creating a trade marketing strategy and communicating this to the marketing team.
  • Executing the trade marketing plan across the region.
  • Driving brand awareness across various categories and products.
  • Attending and presenting at trade shows and events on behalf of the business.
  • Coordinating the creation and delivery of marketing materials and content.
  • Managing and motivating a team of trade marketing executives.
  • Reporting on data and industry trends relating to trade categories.

Creating trade marketing plans for individual products and product ranges.

Job Requirement

* Education / Training Qualifications (i.e: university degree, college, etc)
- University degree, preferably with marketing focus.
* Prefer Operation experience.
- Experience (years of experience e.g.: 2-5 year of experience in similar position)
- Experience in promoting / selling
- Experience in retail desirable
- Experience in planning, presenting
- Highly motivated and passionate about trade marketing.
* Knowledge of:
- Selling
- Strong commercial outlook and an ability to drive revenue growth through marketing.
- Creative Development
- Managing teams
- Coordination of multiple projects
* Skills (Ability to): high level of
- React with speed (and sound judgment) 
- Analyze effectiveness of budget spend versus results
- Deliver projects on time 
- Build solid relationships internally and externally
- Operate as individual and in team environment 
- Excellent written and verbal skills in Vietnamese and English

More Information

  • Job type : Permanent

Company Overview

Viet Thai International size: 3800
Viet Thai International provides a dynamic and challenging work environment with tremendous opportunities for professional as well as personal growth. Viet...Detail

Store Marketing Manager - Highlands Coffee HN

Viet Thai International

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