Our client is a global advertising agency, we are looking for Strategic Planning Manager with information
a strategic vision in a confident and persuasive manner to clients and teams
Analyzing existing data in areas such as demographics, socio-economics and the market for the client's product
Commissioning research as required to form the strategy using both qualitative methods such as focus group discussions and structured interviews Establish good working relationship with clients’ brands.
Responsibility for day to day management of all research relating to the brand and advertising.
Proactively suggest new means of developing and understanding the brand
Ability to clearly articulate and quantitative methods such as demographic profiling and questionnaires;
Monitoring cultural and social trends, and their impact on consumers' attitudes, behavior and perceptions
Reconciling the differences between consumers' current perception of the brand and the way in which the client wishes the brand to be perceived;
Meeting clients to learn the background to the brand.
Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
Presenting eventual conclusions and ideas to clients and other staff to sell your idea
Preparing and presenting full communication strategies in a coherent and in-depth manner to positively impact the thinking of all parties involved in the communication activities.
Conduct proper briefing for creative team
Handle other tasks required by Strategic Planning Director
Minimum of 3 years work experience in a multinational advertising agency
Be able to write presentation deck by yourself is a big advantage.
Solid knowledge & thorough understanding of Advertising Industry.
Fluent skill in English as well as Vietnamese (4 skills)
Work in detail, on-time and careful
Analytical skills with strong presentation
Team work and able to work with cross functional teams