Ø To be responsible for developing and maintaining marketing strategies to meet agreed company objectives including accurate product pricing policies.
Ø To evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed
Ø To oversee all marketing, advertising and promotional activities
Ø To oversee all marketing, advertising and promotional staff
Ø Market intelligence from farmer level to C2 and C1 based on bottom up process.
Ø Respond for Marketing activity (execute, implement and monitor) effectiveness
Ø Lead Technical Crop Specialist team to ensure deployment effective all MKT in long terms at field
Ø Create the demand from Farmer throughout all MKT activity
Ø Plan & deploy Marketing campaign/promotion to enhance the MPS brand to farmers
Ø Apply social media tools (facebook, youtube, websites…) to foster brand awareness
Ø Plan & Implement Trade Marketing activity to create sustainable channel and high visibility
Ø Responsible for the marketing of company products and services to the right market and appropriate customers
Ø Develop short to mid and mid to long-term visions and strategies of the agrochemical products portfolio while leading the planning and execution of market and brand growth.
Ø Maintaining the brand image of MPS as well as MPS’s products in the market place
Ø Managing dumping prices through timely market feedback and prompt actions as well as strategies.
Ø Demonstrate technical marketing skills and company product knowledge
Ø Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives
Ø Budget management. To deliver all marketing activity within the agreed budget.
Ø To direct marketing staff where budgets are involved
Ø Controlling A&P budgets with F&A department in order not to incur A&P-related taxes
Ø Management of stock inventory to maintain healthy levels of stocks
Ø Create and manage import plans for products on an annual and seasonal basis.
Ø To achieve frequent, timely and positive coverage across all available promotional platforms
Ø To managing the entire product line life cycle from strategic planning to tactical activities
Ø To conduct market research in order to identify market requirements for current and future products and make recommendations to the board of management
Ø To conduct market research in order to identify the CIF and end user price for all products in MPS’s portfolio
Ø Maintaining relevant and up to date levels of technical and practical in-depth knowledge and experience on MPS’s products as well as competitor’s products.....
- Plant protection/ Agriculture/ Economy…
- Working knowledge of Pesticde education market segments within an assigned sales regional.
- 5 - 6 years in Marketing management
- Strong closing skills; - Proven oral, written, telephone and presentation skills. Strong interpersonal skills.
- Supervisory or management experience, preferably of a sales staff.