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Trade Marketing Executive

Lien A Company Ltd.
Updated: 21/06/2019

Employment Information


  • Insurance
  • Travel opportunities
  • Allowances
  • Employee Shuttle Service
  • Uniform
  • Incentive bonus
  • Health checkup
  • Training & Development
  • Salary review
  • Seniority Allowance
  • Annual Leave

Job Description

1. Main Responsibility:

The Trade Marketing Executive will work in partnership with sales and marketing heads to jointly invest the available market development fund and co-op to increase channel sell though. This sell-through is accomplished through managing store, key dealers and distributor promotions (contest, rebates, specials, promotions, etc.), ensuring proper merchandising, ensuring adequate stocking levels and running reseller education, contest, motivation and seeding programs

- Identify and actively search for new sales channel opportunity, i.e. Retail showroom, roadshows and exhibitions

- Plan and execute promotional mechanics for the different channels including dealers.

- Organize and manage the operations of all retail showrooms, special display, events.

- Manage and recruit promoters for roadshows, retail showrooms or events.

- Be responsible for the sales target resulting from retail showrooms and events.

- Develops promotional plans and tactical campaigns for assigned retailers and dealers, works with Sales team to gain retailer / dealers approval, and project manages deliverables to ensure on-time and on-budget execution

- Establish an effective mode of communication / relations building with partners / dealers

- Work with sales to plan for incentives given to dealers based on corporate strategy

- Work with sales to allocate and come up with a MDF (Market Development Funds) budget

- Propose and supervise all event marketing specific to dealers, i.e. Trade shows

- Manage the annual dealers conference

- Ensure that all stores are properly merchandised, trained and, when appropriate, authorized.

- Work with Marcoms to ensure production of POS, collateral, educational and merchandising materials appropriate to the dealer needs.

- Maintain communication between the company and the dealers via E-mail, the Web site, letters, contest and promotions.

- Propose action items and supervise the reseller support section on the Web site when needed

2. Core Relationships

- Internal : Relating deps such as Sales, Purchasing, HR, IT, Marketing team...

- External : Ads Agencies, Partners, freelancers, Organizations, Associations, Specialist / Journalists

Job Requirement

3. Requirements:

- Background: University Degree with Marketing Background is an advantage

- Experience:

   At least 3 years experiences in Marketing field 

   Extensive knowledge & experiences in Trade and Retail marketing, Dealers account management and analysis

- Must to have:

  Open-minded, energetic, progressive, initiative & result-oriented.

  Strong business mind-set

  Excellent  leadership & team management skill

  Excellent Statistic & analysis skills

  Strong time management skill to work in a changeable environment, manage workload and multiple projects.

  Good Project management skill

   Proficient in English (both 4 skills)

   Professional manner.

- Nice -to have:

  Flexibility & passion to growth.

  Ability to solve practical problems and carry out responsibilities under minimum supervision.

  Ability to work in a results orientated atmosphere to meet tight deadlines under constant pressure.

More Information

  • Degree: College
  • Age: Unlimited
  • Job type : Permanent

Company Overview

Lien A Company Ltd. size: 500+
  * ABOUT US: Established in 1987, Lien A is one of the leading manufacturers & exporters of mattress, pillow & interior products. Our...Detail

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Trade Marketing Executive

Lien A Company Ltd.

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