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TRADE MARKETING MANAGER

CÔNG TY TNHH TƯ VẤN - DỊCH VỤ QUANG VIỆT
Updated: 21/10/2019

Employment Information

Benefits

  • Insurance
  • Travel opportunities
  • Incentive bonus
  • Health checkup
  • Training & Development
  • Salary review

Job Description

Financials

· In conjunction with Trade Marketing Director, Lead in the development of the Trade Marketing Strategy and Execution.

· Contribute to the Company’s goals and objectives improving market share, customer satisfaction, and productivity.

· Activate KEY BRAND portfolio at retail 52 weeks per year securing incremental out of aisle and ad feature space, while creating sell through demand through integrated marketing activities.

· Ensure alignment across the Sales and Marketing Go to Market plan sales needs and marketing initiatives.

Relationship Management & Business Planning

· Customize Go to Market Strategy by Channels by Accounts in support with Key Account Manager.

· Product Assortment by Brand, Channel & Accounts.

· To consolidate plans for all brand for trade sharing and selling to customers.

· Work in conjunction with Marketing department to formulate the trade promotion programs.

· Formal quarterly business review process with key retailer.

· Work closely with Marketing on Demand planning & sales forecast by Channels by Accounts.

· Distribution Scorecard by Brand by Channels by Accounts.

· Ad-Hoc promotion or activation to drive POS.

· Work hand in hand with sales team to drive sales for respective retailers and ensure plan executed. Track promotion effectiveness via Pre & Pos tracking.

Category Management

· Sales Analysis by Brands by Channels improving sell-out performance.

· Track Top skus performance by brand. Ensuring penetration skus are widely distributed in respective channel.

· Ensure the execution of the marketing plan with key accounts in a timely manner.

· Implement key store drivers (range, space, promotion and display), working with store planning teams where applicable.

· Participate in regular local Sales and Marketing meetings.

Others

· Generating sales forecast/analysis and market insights reports on product trend development.

· Manage, train and develop effective team of key focus brand.

Job Requirement

Professional Know-how

· University or Degree graduate in relevant discipline.

· Minimum 5 years in FMCG//Retail Sales and/or Trade Marketing Management.

· Multi-sku/ multi brand sales experience in the local market.

Work Effectiveness & Adaptability:

· Excellent verbal and written in both local & English languages.

· Ability to articulate ideas and excellent negotiation skills.

· Clear persuasive communicator (written and verbal) including active listening ability.

· PC literate with good working knowledge of MS Excel, Word, PowerPoint.

· Results oriented, risk tolerant and persistent in fast paced, pressurised environment.

· Good prioritisation and organisational skills.

· Adapts response to circumstances, flexible in handling change and comfortable working independently.

Business Understanding:

· Category management / Trade Marketing exposure desirable.

Customer & Consumer Focus:

· Develops effective business relationships and manages difficult people effectively to seize opportunities.

· Strong planning skills – focused on execution and the customer.

· Ability to use influencing and negotiating skills to achieve results (both internally and externally).

· Excellent Presentation skills.

Problem Analysis & Decision Making:

· Numerate, ability to analyse data and sales information and use it to generate new ideas.

More Information

  • Degree: Bachelor
  • Age: 28 - 40
  • Job type : Permanent

Company Overview

CÔNG TY TNHH TƯ VẤN - DỊCH VỤ QUANG VIỆT

CÔNG TY TNHH TƯ VẤN - DỊCH VỤ QUANG VIỆT ở địa chỉ 36/7 Bình Giã, Phường 13, Quận Tân Bình, TP HCM

People who applied to this job also applied to:

TRADE MARKETING MANAGER

CÔNG TY TNHH TƯ VẤN - DỊCH VỤ QUANG VIỆT

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