Unit Head of Commercial Insights


  • Laptop
  • Insurance
  • Allowances
  • Healthcare
  • Training Scheme
  • Salary review
  • Annual Leave

Job Description


  • Responsible for creating campaign ideas/ use cases – both from internal/ external data & market scans - to increase sales in both digital & traditional channels for various products
  • Design/ Create dashboards to track performance of the campaign (both on-going & the one handed over to BAU)
  • Provides insights/ strategies for the campaign (e.g. why it’s performing better or worse) via management analysis and give supports, promote activities related to Commercial Campaigns
  • Establish communication channels related business units to Commercial Insights– especially Risk, Finance, BICC, IT. Etc


  • Internal: All key stakeholders of campaigns/ projects

Establish and maintain close rapport with all relevant parties such as other departments, divisions, business units to obtain support in delivering desired deliverables.

  • External: Vendors

Implement projects and deliver desired deliverables as per requests of BOM


  • Creating projects Commercial Initiativescampaign for the business, to Commercial Strategy, including:

- Asses internal & external data to findcampaigns to improve sales efficiency in both digital & traditional channels, for various products Loan XS-TU (not including NTB), CC, Banca, and other products within FE

- Complete a market scan and analysis to ensure that innovative commercial strategy is innovative and optimized

  • Monitor the performance of campaign

- Ensure the regular performance review are carried out to enhance the efficiency of the campaigns/ projects

- Develop insights of why the campaign is going well/ not well

  • Building functional capabilities and capacities of Data Management & Commercial Insights Market research

- Build team capacity and capability to ensure the high requirements of business objectives

- Build a strong understanding of commercial data within FE Credit, data management to create campaign & visualization of the data

- Develop an understanding of how to conduct market research in an efficient & insightful manner to team members

- Build strong relationship with main functions to empower effectiveness of those functions

- Build leadership capability of the Managers in Commercial Insights Unit

- Manage capacity across different managers & specialists in the Commercial Insight unit

  • Initiating initiatives based on analysis at management view to increase efficiencies of Sales

- Provide data required & pre-liminary analysis for the commercial department for possible initiatives

- Provide analysis required to support decisions of CEO

  • Ad-hoc support tasks/projects

- Responsible for project management assigned projects, includings: Approve and propose project plans to approval level, Manage project teams, Resolving & escalating to authorities level about issues, Evaluate and tracking to enhance control of the projects

- Creating and organizing project working groups, report about status of the projects on related Committees.

  • Resolving & escalating to authorities level departmental issues in assigned functions.

Job Requirement

1. Education

Bachelor Degree with majors: Business Management, Finance, Economics or Accounting, Risk management or any qualitative field.

2. Experience

  • Min. 4-5 years of working experience in finance (banking, insurance, investment, etc.)
  • At least 2-3 years of experience in project management/participation in projects
  • At least 3-4 years of experience in fields related to data analytics, business development, business analysis or market research
  • At least 1-2 year of experience in lead/head level

3. Skills

  • Language requirements – Vietnamese – native, English – fluent
  • Computer Skills: skills in Excel – for managing large data. SQL, SPSS, Power BI,  high level understanding of data processing & analytics
  • Good communication and presentation skill
  • Problem solving and negotiable skill
  • Ability to work under high pressure
  • Leadership skills/Team management

4. Other requirements 

  • Master Degree in any related field will be a plus
  • Any other coding language (Python, R, SAS..) will be a plus

More Information

  • Job type : Permanent
  • Age: Unlimited

Employment Information

Company Overview

3B Floor, Ree Tower, 9 Doan Van Bo, Dist. 4, HCMC

Vũ Thế Quang

10.000 - 15.000 staffs


We were founded as Consumer Finance Division of Vietnam Prosperity Joint-Stock Commercial Bank (VPBank). In 2015, we successfully transferred to an independent company with the Brand FE CREDIT. Since then, we continuously have been enlarging and taking the leadership of consumer finance market in Vietnam. Our success is built on serving the best sake of our customers; we are keen on designing... View more