Địa điểm

Hồ Chí Minh

  • Lương

    Cạnh tranh

  • Kinh nghiệm

    1 - 2 Năm

  • Cấp bậc

    Nhân viên

  • Hết hạn nộp


Phúc lợi

  • Laptop
  • Chế độ bảo hiểm
  • Du Lịch
  • Phụ cấp
  • Đồng phục
  • Chế độ thưởng
  • Đào tạo
  • Tăng lương
  • Công tác phí
  • Nghỉ phép năm

Mô tả Công việc

Brand management

  • Manage the assigned product portfolio. Recommend medium/long term brand strategies (including segmentation, positioning, targeting of the product and building brand equity).
  • Assures the exploitation of the consumers’ predilection for both the products and brand promises creatively and effectively in order to increase market share, sales volume, revenue and profit.
  • Make annual marketing plan, budget plan for each brand.
  • Monitor and analyse Brand performance, Sales performance, Market requirements, then recommends appropriate actions for the marketing mix.
  • Plan and responsible for the execution of integrated marketing communications (IMC):
  • Cooperate to the Import Dept. in customs clearance procedure.
  • Tracking the inventory and support the forecast plan.

- Compiling communication plan, creative brief, media brief and production; Coordinates with advertising agency, suppliers and internal resources to develop ATL (Print Ad, Online advertising, PR, outdoors…)

- Plan and execute the consumer promotion on both TT and Online

- Coordinate with Event to run BTL activities (sampling event, brand activation, seminar, offline… in order to build brand equity (TOM brand awareness, loyalty, unique- strong-favourable brand associations & images)

- Coordinate with designer to make materials for POSM, POP, Gifts…

New Product Development (NPD)

  • Research, evaluate and planning Marketing Strategy for launching new products.
  • Tracking, report and adjusting the launching plan of new products to assure the high effectiveness.
  • Cooperate to Group, other departments to make the launching plan effectively.

Market analysis; report

  • Analyse of changes and development trends of the market.
  • Analyse the business situation and marketing activities of the brand and competitors.
  • Understanding insights, behaviour, consumption trends of target customers
  • Evaluate market feedback; competitor's marketing communication activities to suggest appropriate communication ideas for each campaign.

Perform other duties as assigned by manager.

Yêu Cầu Công Việc

- Using MS software such as Word, Excel, Power point, Outlook.

- English: Intermediate.

- Good analytical skills

- Strong communication skills and team orientation.

- Creative, passionate

- Hard-working and ready to work in high pressure environment. 

- Proactive and takes initiatives.

- Have >2 years’ experience in Marketing as the same position (FMCG will be an advantage)

Thông tin khác

  • Bằng cấp: Đại học
  • Độ tuổi: 25 - 30
  • Lương: Cạnh tranh

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