3 - 5 Năm
- Cấp bậc
- Hết hạn nộp
Mô tả Công việc
Annam Fine Food is looking for Brand Manager in-charge new brand launch with Job Descriptions as below:
- Lead the Marketing and New Product Development of a New Brand launch
- Implement new brand graphics on a wide range of product packaging
- Utilize new brand identity across a suite of POSM to build Brand awareness and visibility
- Establish procedures and policies for the smooth running of the Brand
- Establish a Website and manage performance
- Monitor Sales performance weekly/monthly
- Prepare Brand Strategy/Brand development plans
- Develop a New Product development program
- Launch planning preparation for both the Modern Trade channel and Horeca channel.
- Preparing annual plans – Target and A&P forecasting, Marketing and Channel plan preparation.
- Ensuring alignment across the Production, Sales & Marketing departments on field sales needs and marketing initiatives
- Work closely and cohesively with key suppliers
- Managing, tracking and reporting A&P to within budget limits.
- Other tasks are given by line manager
Yêu Cầu Công Việc
- University graduated, major in Marketing, Business administration, other related disciplines.
- Marketing or Trade Marketing background with 3 to 5 years’ experience in a leading consumer packaged goods company
- Experience in successfully launching new products, developing and executing activity plans for those products
- Good working knowledge of the Modern Trade and Horeca channels
- A good record of creating a winning approach in an environment where there is a strong emphasis on display & merchandising.
- Proven success working in a fast paced environment
- Strong communication skills
- Strong reporting skills, numeric ability and sales analysis using Excel & PowerPoint
- Strong command of English in writing & speaking
- Interest in Premium Food products is an advantage
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