[CISC] HEAD OF ADMISSION AND MARKETING

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Duties will include:

Admission:

• Develop admissions system and processes to support admissions growth for CISS;
• Collaborate with the admissions team across CISS to ensure policies and processes are followed in line with the school admissions plan and strategies e.g. tuition incentives, accelerated enrolment, etc.
• Provide training and up-skilling for admissions staff in sales and quality customer service to ensure continuity regarding to sales across CISS.
• Develop and maintain an effective reporting system for admission monitoring and management regarding to student enrolment, prepare regular reports to the Board of Directors.
• Participant in all events and activities promoting enrolment through prospective parents and companies/organisations.

PR & Marketing:

• Manage all marketing materials, website updates, and social media presence on behalf of CISS;
• Responsible for corporate messaging development and distribution;
• Be the last point of contact with CISS deliverables before they are published/ distributed ensuring all formatting, aesthetics and content are in-line with CISS standards and expectations.
• Proactively generate ways to advance the CISS’ brand in education industry publications, digital media, speaking opportunities, conference participation and other forms of advertising;
• Actively market and promote CISS news and project developments including formal press release distribution, article development, social media, etc.
• Responsible for the distribution and content of CISS electronic newsletter.
• Define marketing direction for all Marketing and Design teams, including Content, Events, PR Communications and Designer.
• Assist team in the preparation of new business materials.
• Develop branded materials as needed.
• Analyze marketing budget spending to ensure that it is in line with overall company objectives.
• Identify opportunities to reach new market segments and expand market share.
• Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Mentor, motivate and build the Marketing and Design team which leads to clear plans and enhanced leadership.
• Set up KPIs/ goals for the staff and drive them to achieve the required results and goals.
• Recommend innovative marketing initiatives to ensure brand growth in sales and market share.
• Advise the BOD on all matters relating to marketing and business activities.
• Prepare a monthly, quarterly and annual marketing report.
• Create the annual marketing plan/ budget.
• Ensure documents and marketing materials are current, accurate and properly reflect the brand and desired message.
• Perform other duties as assigned which are in the best interest of CISS.