Địa điểm

Hồ Chí Minh

  • Lương

    Cạnh tranh

  • Kinh nghiệm

    5 - 8 Năm

  • Cấp bậc

    Quản lý

  • Hết hạn nộp

    03/02/2021

Phúc lợi

  • Chế độ bảo hiểm
  • Chế độ thưởng
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương

Mô tả Công việc

At PepsiCo, people from different backgrounds and experiences eagerly roll up their sleeves, pitch in and get to work. We share a desire to succeed, and to win! We get great satisfaction knowing that our ideas are not only championed, but they are acted upon and brought to life.
Our commitment to creating the best consumer products begins with our people.

Report to: Strong line to Asia Consumer Insights Head, dotted line to Vietnam Marketing Head

Main Purposes:

Lead and shape insights agenda to accelerate snacks business growth ambition for Asia BU with Vietnam as focus market

Key Accountabilities:

• Insight partner to marketing team in delivering AOP (Annual Operation Plan)

• Support category strategy with strong & grounded consumer understanding

• Deliver market analysis to identify & prioritise growth acceleration opportunities

• Apply analytic to drive clarity on market performance & recommend course correct

• Lead research projects in strong collaboration with research partner and deliver actionable insights, i.e. brand positioning, comms check & innovation researches

• Utilize and deploy different type of insights tools for analysis, e.g. Nielsen answers, world-panel, BMS and comms tracking dashboard, demand space report & tableau.

Yêu Cầu Công Việc

Candidate’s Specifications:

  • Strong competence level in design, planning & execution of Insights agenda
  • Commercial savvy, build and challenge decision & recommend optimization
  • At least 5-6 years of proven insights experiences, esp. within consumer goods industry
  • Strong understanding of Asian markets and consumers
  • Bachelor’s degree in business, marketing or any other related field

Thông tin khác

  • Độ tuổi: Không giới hạn tuổi
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