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Report to: Strong line to Asia Consumer Insights Head, dotted line to Vietnam Marketing Head
Lead and shape insights agenda to accelerate snacks business growth ambition for Asia BU with Vietnam as focus market
• Insight partner to marketing team in delivering AOP (Annual Operation Plan)
• Support category strategy with strong & grounded consumer understanding
• Deliver market analysis to identify & prioritise growth acceleration opportunities
• Apply analytic to drive clarity on market performance & recommend course correct
• Lead research projects in strong collaboration with research partner and deliver actionable insights, i.e. brand positioning, comms check & innovation researches
• Utilize and deploy different type of insights tools for analysis, e.g. Nielsen answers, world-panel, BMS and comms tracking dashboard, demand space report & tableau.
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